Will Star Wars Episode IX’s Teaser Trailer Premiere with the Super Bowl?

Earlier this week, rumors swirled around the possibility that the teaser trailer for Star Wars: Episode IX could premiere with the Super Bowl. While it's tempting to get excited, the likelihood is quite slim, and here’s why:

Releasing Too Early Is a Waste of Money

My guess is probably not. By December 2019, which is 11 months away, any excitement generated by the teaser trailer would have dissipated. The teaser’s novelty wears off over time, and by that point, die-hard fans and casual viewers alike would have already forgotten the trailer. What would it achieve to premiere a teaser that no one remembers—a whole bunch of dollar bills in the shape of the Star Wars logo and lighting it on fire would be as effective!

Disney’s Advertising Strategy

Further complicating the matter, Disney has a packed list of upcoming movies leading up to December. Here are some of them:

Avengers: Endgame
April 26 Spider-Man: Far From Home
July 5 Alladin
May 24 Captain Marvel
March 8 Lion King
July 19 Dumbo
March 29 Toy Story 4
June 21 Artemis Fowl
July 19

While Disney has the budget to advertise all these releases, the average moviegoer wouldn’t remember them all. Moreover, Disney is not known for throwing money around—they have a reputation for being quite frugal, and they don’t see the immediate value in bringing a teaser trailer out too early. It only really matters to the mega-fans who would come out to see the movie anyway, and the average moviegoer would forget the trailer long before the movie comes out.

Other Sequels and New Releases

While Star Wars: Episode IX is highly anticipated, it’s not the only significant release on Disney’s calendar. Sequels and new releases like Spider-Man: Far From Home, Toy Story 4, and Lion King are already generating significant buzz. These films have their own marketing campaigns and teaser trailers, and Disney wouldn’t want to risk overshadowing these releases by releasing a Star Wars teaser too early.

Conclusion

In conclusion, while the idea of a Star Wars Episode IX teaser trailer premiering with the Super Bowl is enticing, the reality is that it’s likely not the best strategy. Disney’s approach to advertising is based on ensuring maximum impact and avoiding diluting the effectiveness of their campaigns. So, it’s more likely that the official trailer for Star Wars: Episode IX will premiere closer to the actual release date, allowing it to capture the audience's attention and excitement in a meaningful way.