Will Franchise Movies Dominate the Movie Industry?

Franchise movies based on intellectual properties (IPs) such as books, comics, and video games are a significant part of the movie industry. Their popularity stems from a built-in fan base that eagerly awaits live-action adaptations of their favorite characters and storylines. However, this popularity also poses risks for production companies, as underperforming films at the box office can damage franchise sustainability.

Risks of Franchise Films

Despite the risk, Hollywood continues to invest heavily in franchise movies, hoping for hits like 'Fast and the Furious.' However, when these films fail to live up to expectations, it can severely impact the franchise's future. For instance, the live-action adaptation of 'Avatar: The Last Airbender' faced intense scrutiny for its script, acting, and character whitewashing. This led to the abandonment of the planned sequel and the shift to a Netflix series with a more culturally appropriate cast.

Non-Franchise Films and Streaming Platforms

While franchise films remain a major draw in the movie industry, non-franchise films are also gaining traction. Streaming platforms like Hulu, Netflix, Amazon, and Apple have a strong interest in these films. Although they may not achieve the same box office success as blockbuster franchises, they often receive critical acclaim and contribute significantly to the success of these platforms.

Non-franchise films can be more flexible in terms of their budgets and appeals. For example, while studios are pouring millions into high-budget franchises like the latest Bond film, streaming platforms like Netflix are investing in low-to-mid budget films. These films, often produced in-house, help keep subscribers engaged and downloading the platforms. Adam Sandler's films, a prime example, continue to be a hit on these platforms, securing a place for non-franchise films in the home theatre market.

Conclusion

While franchise movies may dominate the box office, the home theatre market remains strong for non-franchise films. As long as streaming platforms continue to rely on these films to attract and retain subscribers, non-franchise films will continue to play a vital role in the movie industry.