Why the Late Game of NFL Doubleheaders on CBS or FOX Often Features the Patriots or Cowboys

When it comes to NFL doubleheaders on CBS or FOX, there is a reason why the late game often features either the New England Patriots or the Dallas Cowboys. From national appeal and tradition to scheduling flexibility and market size, several factors combine to make these teams a favorite choice for network broadcasts.

National Appeal

Both the New England Patriots and the Dallas Cowboys have large dedicated fan bases, which helps attract viewers. Their games tend to draw higher ratings, making them more appealing for network broadcasts. The passionate fan bases contribute to a higher overall viewership, ensuring that these games stand out in the competitive world of television.

Tradition and Branding

There is a longstanding tradition of showcasing these teams in prime time. The Cowboys are often referred to as the 'Team of Destiny,' and the Patriots have their own legendary status. Both teams have strong branding and a rich history that adds to their appeal. This tradition alone often ensures that their games are prominently featured in the late-afternoon time slots of doubleheaders.

Scheduling Flexibility

The NFL's scheduling model allows networks to select matchups that will likely generate the most interest. Given that the Patriots and Cowboys are often contenders, their games become more desirable for late-afternoon slots. This flexibility in scheduling means that these teams can be moved to prime time to maximize viewership and ensure higher ratings.

Market Size

Both teams are based in large media markets: Dallas and Boston. These markets can lead to increased viewership and advertising revenue for networks. The larger the market, the more potential viewers there are, leading to higher ratings and more financial benefits for the network.

Competitive Importance

Late-season games involving these teams often have playoff implications, making them more compelling for viewers. This is particularly true for the Patriots, who are often contenders for the Super Bowl. The Cowboys, on the other hand, are a perennial playoff participant and bring a mix of tradition and modern success to the table. Their competitive status adds to the excitement of their late games, contributing to higher viewership.

It's important to note that while the Patriots and Cowboys are frequent fixtures in late games, it is not a guaranteed occurrence. Scheduling can vary, especially in regions where local games have priority. For instance, if the Seattle Seahawks are playing a late local game, CBS or FOX may choose to show that game instead.

Additionally, the NFL often prioritizes their prime-time slot for teams that have more significant storylines, such as the Tampa Bay Buccaneers with Tom Brady. This is because having a high-profile team in prime time can drive even higher ratings and attract a broader audience.

The late game of an NFL doubleheader becomes an event due to the combination of these factors. Teams with strong fan bases, rich traditions, and competitive positions often find themselves at the top of the list for prime-time slots. While the Patriots and Cowboys are frequent features, the NFL's scheduling is dynamic and responsive to the needs of both teams and viewers alike.