Why Pixar’s ‘Brave’ Abandoned Traditional Fairy Tales

Traditional fairy tales have long been a cornerstone of the animation industry, particularly at companies like Disney. However, Pixar’s Brave took a unique approach, setting itself apart from the typical fairytale storytelling of its competitors. In this article, we delve into the reasons behind Pixar’s decision to stray from fairy tale conventions, the characters they created, and how Brave resonates with audiences.

Traditional Fairy Tale Elements

Much like Disney, fairy tales often contain elements such as traditional settings, character archetypes, moral lessons, and artistic styles. In Brave, these elements are present but reinterpreted in a more contemporary and unconventional manner. The film is set in a mythical version of medieval Scotland filled with castles, clans, and a richly detailed fantasy landscape that feels reminiscent of traditional fairy tales. Yet, the setting and characters are designed to make the story feel fresh and unique.

Setting and Visual Storytelling

The visual storytelling and animation style in Brave enhance its immersive experience. From the vibrant castle landscapes to the dramatic battle scenes, the artistic direction aims to transport viewers into a world that is both fantastical and relatable. The richness of the visual narrative supports the storytelling while also standing on its own as a form of artistic expression.

Character Archetypes and Moral Lessons

Like other traditional fairy tales, Brave features well-known character archetypes, but its protagonists and antagonists are given unique twists. Merida, the brave protagonist, does not fit the traditional princess mold. Unlike other Disney princesses who are often passive or require rescue, Merida actively leads the narrative. This portrayal of a strong, independent character is a significant departure from the typical fairy tale structure and resonates with audiences seeking relatable and empowering role models.

Artistic Style and Storytelling

The animation style in Brave is a blend of traditional and modern techniques, providing a visually stunning and engaging experience. Character design, particularly that of Merida, incorporates elements of Celtic art and cultural influences, adding a layer of authenticity and depth to the film's portrayal of medieval Scotland. The storytelling in Brave avoids the typical moral lessons found in many fairy tales, focusing instead on themes of individuality, self-discovery, and personal growth. These themes are universal and applicable to a wide range of ages and backgrounds.

Pixar and the Evolving Animation Industry

Traditional fairy tales have become a profitable and reliable source of revenue for studios like Disney, as they are easy to distribute and merchandize. This was particularly true during lean times when other industries struggled. In contrast, Pixar took a distinct approach with films like Brave, opting for novel plot lines and unconventional characters. This decision was part of Pixar’s self-image as a company that is not afraid to break conventions and push boundaries.

Brave came at a time when the industry was shifting, with other studios gravitating towards more traditional fairy tale themes. However, Pixar’s unique approach, as seen in Brave, exemplifies the company’s commitment to innovation and storytelling. The film's success can be attributed to its ability to blend traditional storytelling techniques with fresh innovations, making it a standout in the animation landscape.

Furthermore, the success of Brave marked a turning point for Pixar, as it demonstrated that the studio could successfully delve into genres previously dominated by its competitors, such as Disney. This brave (pun intended) move paved the way for more diverse storytelling in the animation industry, inspiring other studios to explore new narratives and characters.

Conclusion

While fairy tales continue to be popular in the animation industry, Pixar’s Brave stands out as a pioneering effort that redefined traditional storytelling. By abandoning the predictable tropes of fairy tales, Pixar created a fresh and engaging narrative that resonated with audiences. Brave serves as a testament to the power of innovation and the enduring appeal of storytelling, setting a new standard for animated films.