Why Netflix Never Releases Its Original Series on Blu-Ray

Netflix has generally chosen not to release its original series on Blu-ray for several reasons. Here, we delve into the factors that shape this decision.

Streaming Model

Netflix's business model is centered around streaming content directly to subscribers. By keeping original series exclusive to the platform, they encourage subscriptions and maintain control over distribution.

One of the primary reasons Netflix does not release its original series on Blu-ray is the streaming model that forms the core of their business. Netflix is designed to be a streaming platform, not a physical media distributor. By keeping their original content exclusive to their streaming service, they encourage users to continue subscribing.

Cost vs. Demand

Producing physical copies involves additional costs for manufacturing, packaging, and distribution. If there isn't a strong demand for physical copies, Netflix may not see it as a worthwhile investment.

The production of physical media such as DVDs and Blu-rays comes with additional costs including manufacturing, packaging, and distribution. If the demand for Blu-ray releases is not strong, it would not be a financially viable investment for Netflix. They must carefully consider whether the investment would bring in enough profit to justify the additional costs.

Digital Ownership

With the rise of digital media, many consumers prefer streaming over owning physical media. Netflix likely prioritizes this trend in their content strategy.

The growing trend towards digital media consumption has shifted consumer preferences heavily towards streaming services. Many viewers find it more convenient and cost-effective to access content through streaming platforms rather than purchasing physical media. Netflix recognizes this trend and aligns their strategy to meet the needs and preferences of their audience.

Licensing and Rights

Some original content may have complex licensing agreements that make physical distribution more complicated.

Another reason Netflix does not release its original series on Blu-ray is due to licensing and rights issues. Certain original content may be subject to complex licensing agreements that make physical distribution challenging. These agreements often specify conditions for the release and distribution of content, and Netflix must navigate these complexities to ensure compliance.

Focus on New Content

Netflix often emphasizes creating new content rather than managing physical releases of existing shows. This aligns with their strategy to continually refresh their library.

Netflix's primary focus is on creating new original content rather than dealing with the logistics and costs associated with managing physical releases. By constantly adding new shows and films to their streaming library, they keep viewers engaged and encourage them to continue subscribing.

Exceptions to the Rule

While the general trend is for Netflix to keep their original series exclusive to their streaming platform, there have been some exceptions.

Some Shows or Films Get Limited Physical Releases

Occasionally, Netflix may release a show or film in limited physical form as a special edition or collectors item. These releases often come with unique content, such as behind-the-scenes footage or exclusive bonus features. However, these exceptions are few and far between and do not represent the norm.

Note: All images are from Amazon

They do …

However, not for all Netflix Originals. I think it's because of two main reasons.

Complete Ownership of Content

First, Netflix doesn't fully own all of the content branded as Netflix Originals. They use the brand for various types of content, including co-produced shows, content commissioned from other studios, and content licensed exclusively for certain regions. Depending on their contract, Netflix may or may not have the right to release a home video version of the Netflix Original-branded title.

Business Model Focus

Secondly, Netflix's main business model is their subscription-based streaming service. Home video, such as DVD and Blu-ray, has never been their primary focus. They use Netflix Originals to compel audiences to continuously subscribe to their service. As a result, only their biggest and most popular titles are offered for home video release.