Why Many Italian Movies from the 1950s and 60s Featured Non-Italian Actors

For marketing reasons, European producers often cast non-Italian actors in their films, especially those produced in the 1950s and 60s. The push for this trend was so strong that 100 Italian actors even adopted English names such as Bud Spencer and Terence Hill. The Italian motion picture industry, at this time, employed an Anglo-Saxon ‘camouflage’ to appeal to an international audience.

Marketing and International Appeal

The desire for international recognition was a driving force behind the casting of non-Italian actors. European film producers, realizing that not all international audiences were familiar with Italian actors, chose to diversify their talent pool. This not only broadened the appeal of their films but also helped them stand out in a crowded global market. By featuring familiar and internationally renowned actors, these films could attract a global audience more easily.

Creative and Protective Measures

The casting of non-Italian actors also served creative and protective purposes. The Italian motion picture industry, initially isolated from the global market, found it necessary to adopt Anglo-Saxon and other international elements to gain acceptance and recognition. This was particularly true during the post-World War II period, when the industry was looking to establish its credibility and standing in the international film community.

The Case of Bernardo Bertolucci

A notable example of this trend is the work of filmmaker Bernardo Bertolucci, who is known for the constant presence of foreign actors, mostly Americans, in his films. Bertolucci, ironically, is a celebrated figure in Italian cinema, yet his films often feature a diverse cast that includes many non-Italian actors.

His films, such as The Last Emperor (1987) and 1900 (1976), epitomize this international blend. While these films are markers of Italian cultural identity, they also reflect the global and universal themes that are at the heart of Bertolucci's work.

One might wonder why Bernardo Bertolucci, a leading figure in the Italian film industry, would insist on featuring non-Italian actors. The answer lies in his need to appeal to a global audience, as well as his desire to explore universal themes that transcend national boundaries. Bertolucci’s films often deal with complex human emotions and the human condition, topics that require a broader, more international cast of characters to convey effectively.

Conclusion

In conclusion, the prevalence of non-Italian actors in Italian movies from the 1950s and 60s was driven by a combination of marketing strategies, creative and protective measures, and the need to establish a global presence. This phenomenon is particularly well exemplified by the work of Bernardo Bertolucci, who seamlessly blends Italian and American actors to create films that resonate internationally. Through these films, Bertolucci continues to explore universal themes and create works that are celebrated both in Italy and beyond.

Keywords

Italian Cinema, 1950s and 1960s, Non-Italian Actors