Why Does Disney Create So Many Sequels?

Disney's practice of producing numerous sequels, prequels, remakes, and spin-offs has been a subject of considerable debate. While some argue that this approach allows for the continuation of successful franchises, others contend that it reflects a lack of creativity. Regardless, the decision to make sequels is a strategic one rooted in the economics of the entertainment industry and the power of established fanbases.

The Motivation Behind Sequels

Creating sequels is not unique to Disney; it is a common practice across the entire movie industry. The primary reason behind this trend is the certainty of tapping into an existing audience. If a film or series has already gained a fanbase, there is a significant likelihood of recouping investments through the sale of additional installments, which can appeal to both the original and new audiences. This approach is not just limited to movies but also extends to other media like chocolates or any product sold in commerce. Just as chocolate companies are more likely to sell a product with a familiar name, movie studios are more likely to sell a film with a recognizable cast of characters and underlying themes.

Historical Context of Disney Sequels

Contrary to the current trend, Disney's creation of sequels has historically been relatively limited. Until the 1990s, Disney produced very few sequels. One notable example is Davy Crockett and the River Pirates, which was a follow-up to the 1950s 3-part miniseries Davy Crockett: King of the Wild Frontier. This release was more of a prequel rather than a true sequel. The first real Disney sequel in this modern sense was The Rescuers Down Under, released in 1990, as a direct sequel to 1977's The Rescuers.

Following this, a gap emerged until 1994, with The Return of Jafar. This delay was not unique to Disney but part of a broader industry trend. For a period, Disney produced sequels primarily to serve two purposes: providing quick, relatively cheap content and conducting tests for animated series intended for Disney Channel. During the late 1990s and early 2000s, Disney released a series of animated shorts, each intended as a pilot for an animated series on Disney Channel, and later scrapped as unprofitable projects.

Current Trend and Audience Psychology

Today, Disney continues to produce sequels because they are a safe investment. Fanbases loyal to their original concepts ensure that any follow-up release has a guaranteed audience. This predictability is a significant factor in the decision-making process, driving the seemingly endless series of films and media. Audiences have developed a fondness for familiar characters and stories, and a return to these elements can foster new engagement without the need to create entirely new content.

However, there is a growing concern that this trend may be backfiring. The constant flow of sequels, prequels, and remakes can make it feel like a conveyor belt of content. This repetitive approach may not resonate with audiences seeking unique and innovative storytelling. Instead, some audience members may prefer unconventional or even risky projects, as they offer something new and exciting. The risk associated with creativity and originality is worth taking for some markets, as it can distinguish a franchise from the many others in the market.

Conclusion

While Disney's focus on sequels may be seen as a strategic move to capitalize on established franchises, it reflects a broader trend in the movie industry. Films with recognizable titles and characters have a higher probability of success. However, this approach also presents a challenge in maintaining audience interest and fostering creativity. The future of Disney's success may depend on balancing the need for familiar content with the desire for fresh and innovative storytelling.