Why Do People Treat Marvel TV Series as Part of the Marvel Cinematic Multiverse?

People often perceive Marvel TV series as an integral part of the Marvel Cinematic Multiverse (MCM), and the reasons behind this perception go beyond mere fan speculation. From interconnected storylines to meticulous marketing strategies, several elements make the TV series feel like they are part of the expansive MCU narrative.

Shared Characters and Storylines

Many Marvel TV series feature characters and storylines that directly tie into the films. For example, characters like Daredevil and Jessica Jones from Netflix series have connections to the larger Marvel universe, making it easy for fans to imagine a shared reality. These TV series often serve as a bridge to the films, allowing audiences to experience more of the Marvel universe in a different format.

Branding and Marketing

The Marvel brand has been highly successful and cohesive. The marketing for these TV series often emphasizes their connection to the MCU, leading fans to view them as part of the same universe. When a TV series is heavily marketed as a part of the larger franchise, it reinforces this idea and makes it easier for fans to buy into the shared narrative.

Cameos and Crossovers

The inclusion of cameo appearances from MCU film characters in TV series further reinforces the idea that they exist within the same narrative framework. For example, characters like Nick Fury and Agent Coulson have appeared in both films and TV shows, bridging the gap between these different media. These small appearances create a strong sense of continuity and make it feel like everything is part of a larger whole.

Kevin Feige’s Involvement

Kevin Feige, the president of Marvel Studios, has been heavily involved in overseeing many of the Marvel series, especially those produced for Disney. His presence ensures that there is a stronger narrative connection between the films and the shows. This involvement helps in creating a cohesive narrative that fans can easily follow and appreciate.

Disney’s Contribution

The launch of Disney

Marvel Fan Community

There is a dedicated Marvel fan community that often discusses and theorizes about the connections between films and TV shows. This community has created a culture where these media are viewed as interconnected parts of a larger story. Fan theories and discussions further reinforce the idea that the TV series are an integral part of the MCU.

While there may be some discrepancies and different tones between the TV series, especially those produced before Disney, the overall branding and narrative strategies have led many fans to see them as part of the MC. The use of Easter eggs and hidden connections like those found in Agent Carter that tie into the larger Marvel universe further solidify this perception.

So, the next time you watch a Marvel TV series and assume it's part of the Marvel Cinematic Multiverse, remember that a lot of effort goes into making it feel that way. The devils in the details!