Why Do Hotel Chains Commonly Have Numbers in Their Name?

Hotel chains often include numbers in their names for a variety of strategic reasons. These numbers not only enhance brand identity but also simplify memorability and help convey the tier or category of services offered by the hotel. In some cases, the numbers have historical or cultural significance, and in others, they are location-based. Let's explore why numbers are a common feature in hotel brand names.

Brand Identity

Numbers can play a crucial role in establishing a unique brand identity. For instance, Marriott, a widely recognized hotel chain, includes numbers in its names such as Marriott Bonvoy, Marriott Legacy, and Marriott Bonvoy Burr Ridge. These numbers help differentiate the brand from competitors and create a memorable image in the minds of consumers.

Simplicity and Memorability

Numbers are straightforward and easy to remember. This simplicity can significantly enhance marketing efforts. A catchy name with a number, such as 'Hilton Garden Inn' or 'Super 8,' is far easier for customers to recall when they need to book a stay. This memorability is crucial for building a strong brand presence in the competitive hospitality industry.

Indication of Levels or Categories

Numbers often indicate different tiers or categories within a brand. For instance, a hotel chain may use numbers to denote varying levels of service or luxury. For example, a hotel might use numbers to differentiate between budget, mid-range, and luxury accommodations. This helps customers quickly understand the quality and value they can expect from each hotel within the chain.

Historical or Cultural Significance

Some numbers hold specific historical or cultural significance that resonates with the brand’s heritage or the local culture. This adds depth to the brand and can make it more relatable to guests. For example, a hotel chain might choose a number that has a significant meaning in the local language or history, such as '52 Hotels' in Italy, which references the number of named streets in Rome’s historic center.

Location-Based Naming

In some cases, numbers may refer to a specific location, such as a street address or a significant landmark. This can give potential guests a sense of familiarity or relevance. For example, a hotel named '15th Street Motel' provides a clear reference to its location, helping guests find it more easily.

Examples and Historical Significance

Let's consider two hotel chains that initially included numbers to indicate their room rates:

Motel 6 was established in California in 1962 and would charge 6 dollars for a room. The name 'Motel 6' stuck, even though the price has changed over the years. Similarly, Super 8 opened its first motel in South Dakota in 1974 and charged 8.88 dollars for a room. Again, the name has remained unchanged, maintaining its historical significane.

These examples highlight how numbers can be deeply rooted in a hotel's brand and history, contributing to their enduring success.

In conclusion, the inclusion of numbers in hotel chain names is a strategic choice that can enhance branding, simplify marketing efforts, and improve customer recall. By understanding the underlying reasons for these numbers, we can better appreciate the complexity and significance of hotel brands in the hospitality industry.