Why Disney Redoes Its Animated Films and Why Other Studios Don't

Why is Disney constantly remaking its animated films while other studios choose not to follow suit? The answer lies in both business strategy and cultural shifts. This article will explore the reasons behind Disney's remaking trend and how it differs from practices in the film industry.

The Business Case for Remaking Animated Films

Financial Motivation

One primary reason behind Disney's decision to remake its animated classics is straightforward: **money**. As we delve into the financial motivations, it's clear why Disney has embraced this strategy.

The success of Alice in Wonderland in 2010, which grossed over a billion dollars in worldwide box office, marked the beginning of a new era for Disney. Since then, the company has continued to release live-action remakes, seeing similar financial success. The chart above illustrates the lifetime North American gross of Disney's 10 highest-grossing Live Action Reimaginings.

While other studios have also remade films for financial gains, Disney's approach has been more consistent and systematic. These remakes allow Disney to tap into a new audience of moviegoers, often using the original characters and franchises as a draw.

Strategic Usability

In addition to financial gains, Disney strategically remakes its animated films to tap into new markets and audiences. By retelling old stories in a fresh format, Disney can:

Appeal to a newer generation of moviegoers Incorporate modern themes and societal values Right "wronged" moments from the past, such as making casts more inclusive

For example, remaking The Lion King in live action aligned with Disney's push for inclusivity, bringing a range of actors of color to play iconic roles, which is a significant departure from the 1994 animated film.

Historical Practices and Modern Adaptation

Preserving Traditions

Disney's practice of remaking animated films is not new. For decades, the studio has been adept at adapting its properties to different formats. Before the advent of streaming, Disney would periodically re-release its animated films to reach a new generation of viewers. The "Vault" release strategy was designed to generate last-minute sales and revitalize interest in classic films.

Now, with the rise of streaming services, the need to re-release films as a marketing ploy has diminished. However, Disney remains committed to the practice, leading other studios to follow suit.

Using Unused Products

One criticism often leveled at Disney is its obsession with profits, leading to a willingness to remake classic properties. However, it's important to note that some of these remakes serve as a way to use unused products and merchandise. Disney has a vast range of IPs, and remaking films helps these properties stay fresh and relevant.

Overall, while other studios also release remakes, the depth of Disney's commitment to this strategy stands out. The combination of financial incentives and strategic foresight makes Disney's remaking trend a prominent feature in the film industry today.

Conclusion

Disney's decision to remake its animated films is driven by a desire for financial success, strategic adaptation, and cultural relevance. Other studios may choose not to follow this path for various reasons, but for Disney, remaking remains a key strategy to maintain its dominance and appeal in the ever-evolving film industry.