What's the Most Popular Country for Netflix Streaming?

Netflix's popularity varies extensively across different countries, with some regions and especially South American countries showing surprisingly high engagement. According to recent statistics, South Americans are streaming the most Netflix content. However, the top consumer of Netflix in terms of binge-watching is Peru, where users have consumed an average of 115,300 minutes of Netflix content since their account opened. This figure translates to approximately 1922 hours or 80 days, a whopping 52 percent more than the average. Argentina follows closely, with Peruvians streaming an average of 110,459 minutes, which is still a staggering amount. Other leading countries include Chile, Mexico, and Colombia, with all consuming over 100,000 minutes of Netflix.

Global Subscription Numbers and Growth Spurt

At the end of 2019, Netflix boasted over 167 million subscribers, generating a healthy amount of revenue over the year, which stood at over $20.1 billion. However, the first quarter of 2020 saw a significant boom in subscriptions, largely due to the start of the global coronavirus pandemic in March. By April 2020, Netflix's subscriber base had nearly reached 183 million subscribers, and it continued to grow, reaching almost 193 million. The company's surge in popularity was notably due to its extensive streaming capabilities, especially during the crucial initial phases of the pandemic.

The United States: A Major Market for Netflix

The United States stands out as the country where Netflix is most popular. The home country boasts over 50 million subscribers. This is unsurprising given that Netflix was founded in the United States and most of its content originates from here. However, the platform has been aggressively expanding globally since 2010, and it now has a significant presence in numerous countries. Despite this global expansion, the United States continues to lead in terms of both subscriptions and consumption figures.

Overall, while Netflix's popularity is widespread, the company's home country and South American countries, particularly Peru, lead in terms of binge-watching habits and subscription growth. As the company continues to expand and innovate, we can expect further shifts in the global popularity of Netflix.