What Defines a Netflix Original Movie: TV or Video on Demand?

When discussing the nature of Netflix original films, understanding the nuances between made-for-TV movies and video on demand (VOD) titles is essential. This article aims to clarify these distinctions, shedding light on the technical, legal, and industry perspectives surrounding Netflix content.

General Industry Jargon and Legal Considerations

The classification of a film as made for TV or video on demand is not purely a matter of technicality or semantics. It hinges on the intent and placement of the production within the entertainment landscape. Logistically, if a film is intended for television broadcast, it is categorized as a made-for-TV movie. This categorization matters because of the legal and union-related differences between theatrical releases and made-for-TV movies. Unions have different pay scales and residual agreements for each, emphasizing the importance of proper classification.

Impact of Pandemic and Content Availability

The landscape of film distribution was significantly altered by the pandemic. With theatrical releases facing numerous delays and eventual cancellations, more films began streaming directly to consumers. However, the legal and union classification of these films remains clear. For instance, films like Mulan being available for purchase or rental through PPV (Pay Per View) do not change their classification as theatrical releases. They are categorized as VOD PPV, preserving their status as first-run theatrical movies. The terminology around paying for film rentals (often called PPV) versus streaming rentals (just called rentals) adds another layer of complexity.

Historical Context and Legal Categories

Pre-pandemic, the industry had distinct categories that further clarified content distribution. For example, "straight to DVD" movies were a well-defined category, catering to films that never sought theatrical release but still aimed for a direct-to-consumer market. These distinctions remain relevant in the current context, underscoring the significance of classification for both consumers and industry stakeholders.

The Role of Netflix and Its Production Processes

Netflix stands uniquely in the industry as a streaming service that creates content under the moniker of "Netflix Originals." However, the process of producing these films does not fit neatly into a single category. Netflix does produce original content but does not operate under the same constraints as traditional distributors. Instead, it refers to films that are specifically developed and commissioned for its platform.

When a project comes to Netflix, it is evaluated and managed by specific teams within the company. Each project is handled by an in-house executive who guides the project's direction and final release decisions. This approach allows for greater flexibility and innovation but also requires a nuanced understanding of the content's delivery mechanism.

Implications for Legal and Union Considerations

For legal and union purposes, the classification of Netflix original movies is crucial. Unlike a made-for-TV movie or a theatrical release, Netflix original films do not fall under the same strictures. They can air on the platform without the need for VOD PPV classification, aligning with Netflix's business model of on-demand streaming.

Summarily, Netflix original movies can be classified as theatrical films shown on its streaming service or as made-for-TV. However, the term "Netflix Original" typically indicates a specific type of production that is developed and tailored for its platform. Understanding these distinctions is key to appreciating the breadth and variety of content available on this streaming giant.