How Move Graphics Freelancers Incorporate Voiceovers into Explainer Videos

Motion graphics freelancers often face the challenge of integrating voiceovers into their explainer videos. There are several options to consider, each with its own advantages and trade-offs. Let's explore these methods in detail.

Option 1: Doing It Themselves

Some freelancers might choose to record their own voiceovers, especially if they have the necessary skills and equipment. This can be cost-effective but requires excellent voice acting skills and quality recording gear to produce a professional-sounding audio. Freelancers can achieve a more personal and authentic sound if they choose this path. However, the pressure to deliver a quality performance can be high.

Option 2: Hiring a Voiceover Artist

Another common approach is to hire a professional voiceover artist. Freelancers can find talented voiceover artists through platforms like Fiverr and Upwork. These platforms allow for easy access to artists with various styles and rates, ensuring the video is engaging and on-brand. Hiring a professional can significantly enhance the overall quality of the explainer video. This option is particularly beneficial if the client requires a specific voice or style for the project.

Option 3: Using Text-to-Speech Tools

For simpler projects or when budget constraints are tight, some freelancers might use text-to-speech software. While this approach can be less personal, advancements in AI voice technology have made it a viable option for certain types of content. Text-to-speech tools can quickly generate voiceovers, but they might lack the human touch and emotional resonance that professional voiceover artists bring.

Collaboration with Other Creatives

Freelancers may also collaborate with other creatives, such as sound designers or other video professionals, who can provide voiceover services as part of a larger project. This collaborative approach can offer a more professional and polished final product.

The Cost of Motion Graphics and Voiceovers

The cost of motion graphics varies depending on the complexity and length of the project. Typically, freelancers can charge around $1000 per finished minute for motion graphics. However, this rate can increase to as much as $5000 or more per minute for highly complex and intricate graphics. Here's a breakdown of the pricing for different lengths:

1 minute: $4000 2 minutes: $8000 3 minutes: $12000 10 minutes: $40,000

Unique and custom-made logo animation videos may vary in price; simple 2D logo animations can start from as low as $50, while highly detailed 3D animations with extensive visual effects may cost up to $1000.

Personal Experiences and Advice

As a 3D developer and motion graphics designer, I once faced a situation where I needed to provide a voiceover for a 10-second spot. I was directed to read for different stations and markets, but my boss and friend had to tell me something important:

"Scott, you have the face for radio but unfortunately don't have the voice."

From this experience, I learned that if a voice is critical and you don't have it, the options are:

Ask the client to provide the voice track they want to use. Record a quick scratch voiceover for timing. Hire the talent that fits or the client approves.

These insights can be valuable for motion graphics freelancers, especially when faced with the challenge of a critical voiceover role in their work.