Unforgettable Indian Commercials: From Doordarshan to Intel Inside
Introduction
Commercials that leave a lasting impression are often those that stood out during the Doordarshan era when there was no cable or internet. During this time, people were exposed to ads repetitively, which often left a strong impact on their memories. However, even in the modern era, some commercials have managed to stand out due to their unique creativity and memorable content. Let's explore some of the most unforgettable Indian commercials.
Doordarshan Era: Clarity and Simplicity
The Doordarshan era, spanning the 1970s and 1980s, was a time when television was the primary source of entertainment and information. The absence of cable channels, the ability to skip commercials, and the sheer volume of ads meant that people were often inescapably exposed to these advertisements.
One of the most memorable ads from this era is the Ericsson “One Black Coffee Please” ad. This ad, featuring a man ordering a cup of black coffee, captured a simplistic yet catchy message that easily resonated with the audience. The ads were memorable, often due to their simplicity and clarity.
Modern Cable Era: Branding and Entertainment
Venturing into the satellite cable era, a few ads managed to stand out by combining strong branding with entertainment value. One such ad is the Cadbury girl dancing on a cricket field. This ad is noteworthy for its creative imagery – a young girl dancing gracefully on the cricket field, not only promoting the product but also captivating viewers with its visual appeal and storytelling.
Digital Era: Clever Integration and Impact
The digital era, with its versatility and infinite possibilities, has produced several memorable ads. One such example is the Makemytrip “Yaad Aya” ad. The ad's slogan and its powerful imagery of memories coming back to haunt the characters, effectively conveyed the idea of booking a travel experience that would be unforgettable. This ad tapped into the emotions of the audience, making the experience more relatable.
International Ad Impact
Going beyond domestic television, the Intel Inside MMX ad stands out among international ads shown on Indian media. This ad featured workers wearing hazmat suits dancing to the iconic BeeGees' "Saturday Night Live." The video was a masterclass in combining corporate branding with entertainment, effectively showcasing the power of integration and creativity.
Conclusion
Whether it's an ad from the Doordarshan era or a modern digital ad, the key to leaving a lasting impression is often a combination of simplicity, storytelling, and creativity. The commercials mentioned are just a few examples of how brands managed to capture the hearts and minds of viewers across different eras.