Understanding vMVPDs and OTT Distributors: Key Differences and Similarities

When discussing video content distribution in the modern landscape, two terms often come up: vMVPDs (virtual Multi-channel Video Programming Distributors) and OTT (Over-the-Top) services. These terms refer to different yet related concepts, each with its unique characteristics and functions. In this article, we will break down what vMVPDs and OTT distributors are, explore their differences, and highlight their similarities.

What is a vMVPD?

Definition:

A vMVPD (virtual Multi-channel Video Programming Distributor) is an internet-based service that provides live television programming. Unlike traditional cable or satellite providers, vMVPDs do not require physical infrastructure such as cables or satellites. Instead, they use the internet to deliver video content directly to subscribers' devices.

Characteristics:

Offers a bundle of channels, including local broadcast channels, cable networks, and others. Typically includes features such as cloud DVR, on-demand content, and multi-device access. Examples of vMVPDs include YouTube TV, Hulu Live TV, and Sling TV.

Understanding OTT Services

Definition:

OTT (Over-the-Top) refers to content delivery over the internet without the involvement of traditional cable or satellite services. This can include both live and on-demand video content.

Characteristics:

Encompasses a wide range of services, including vMVPDs, streaming platforms like Netflix, Amazon Prime Video, and Disney , and even user-generated content on platforms like YouTube. Includes both subscription-based and ad-supported models.

vMVPD as a Type of OTT Distributor

Definition and Relationship:

vMVPDs are indeed a type of OTT distributor, as they deliver video content over the internet without traditional distribution methods. However, it is essential to note that not all OTT services are vMVPDs. Many OTT platforms focus solely on on-demand content, while vMVPDs specifically offer live television programming.

Carriage and Retransmission:

The key distinction lies in the provision of live programming and the negotiation of carriage or retransmission rights between vMVPDs and content owners. This negotiation is crucial for vMVPDs to deliver live television content.

Examples of vMVPDs and OTT Services

vMVPD Examples:

YouTub TV: Combines access to YouTube content with live TV channels and several cable networks. Hulu Live TV: Provides a wide selection of national and local channels, among other cable networks. Sling TV: Offers a mix of local broadcast channels, premium cable channels, and sports content.

OTT Services:

Netflix: A streaming video on demand (SVOD) provider that focuses on on-demand content. Pluto TV: An ad-supported video on demand (AVOD) provider that focuses on on-demand content. Disney : Offers a mix of on-demand content and live programming, including ESPN and Buena Vista Channels.

Summary and Conclusion

In summary, vMVPDs are a specific subset of OTT distributors focused on delivering live television programming. While they share the broader characteristics of OTT services, vMVPDs have a unique focus that sets them apart from other OTT platforms. Understanding the differences and similarities between vMVPDs and OTT distributors is crucial for anyone interested in the evolving landscape of video content distribution.