Understanding the Differences Between Video Content Produced by a Video Production Company and an In-House Team

When it comes to producing video content, there are often two primary options: engaging an in-house production team or outsourcing to a video production company. While both approaches have their merits, they also differ significantly in terms of resources, talent pool, and overall strategic focus. This article explores these differences, providing valuable insights for brands considering various production strategies.

Resources and Financial Constraints

The distinction between an in-house production team and a video production company is often best defined in terms of resources. An in-house production department is typically part of a larger business structure, focusing on the core products and services offered by that company. Consequently, resources and budget allocations for video production are often limited, leading to restricted spending on equipment, personnel, and freelance hires.

A video production company, on the other hand, treats the creation of video content as its core product. This means that all resources and budgets are directed towards producing the highest quality videos possible. Their investment in technology and talent remains consistent and is necessary for maintaining a competitive edge in the market.

The Talent Pool

The talent pool is another crucial factor that differs between in-house and video production company teams. An in-house production department is usually limited to the internal talent and skills available within the organization, which may not always be specialized in all aspects of video production. This can lead to a narrower range of expertise and creativity within the team.

In-contrast, a video production company has a more extensive talent pool. These companies often employ highly skilled professionals in various roles such as scriptwriters, directors, cinematographers, editors, and more. The diversity of talent ensures a broader range of creative input, leading to more innovative and compelling video content.

Strategic Focus and Efficiency

The strategic focus of an in-house production team is often broader. While they may produce videos, these videos are just one part of the overall marketing and communication strategy. This can result in limited time, resources, and attention being allocated to video production.

A video production company, however, has a singular focus on video content production. This specialization allows for increased efficiency, as the company can streamline processes and optimize workflows for video creation. The concentrated effort ensures that each video is top-notch, tailor-made, and fully aligned with the brand's objectives.

Budgetary Restrictions and Flexibility

Budgetary constraints are often a significant challenge for in-house production teams. Limited financial resources can restrict the purchase of new equipment, hiring of additional personnel, or engaging freelance professionals during peak production periods. These limitations may result in slower turnaround times and reduced quality of the final product.

Video production companies generally face fewer budgetary limitations due to their product-centric business model. They are more likely to invest in the latest technology and continuously update their equipment to ensure they remain at the forefront of video production. This ongoing investment in technology enables them to produce high-quality videos consistently, regardless of market trends or economic conditions.

Volatility of Business Operations

One final consideration is the volatility of business operations. Working for an in-house production team within a large corporation can provide a sense of job security, as changes in the market have a more gradual impact on the company's overall performance. In contrast, a video production company may be more susceptible to market fluctuations or economic downturns, leading to potential layoffs and restructuring of teams.

However, this volatility can provide certain advantages as well. The competitive nature of the video production industry can foster a motivating environment, pushing teams to constantly innovate and excel in their craft. Additionally, the nature of freelance work within a production company may offer flexible working arrangements and the opportunity for career growth.

Ultimately, the choice between an in-house production team and a video production company depends on a brand's specific needs, budget, and strategic goals. While an in-house team may offer more control and alignment with day-to-day operations, a video production company can provide higher quality, more specialized content with fewer limitations on resources. Branded content producers should carefully evaluate these factors to determine the best approach for their particular needs.