Top 3 Free Video Tools for Social Media Managers

Creating engaging video content for your brand on social media platforms is no longer just a nice-to-have, but a must-have strategy for successful marketing. Whether you're a social media manager, entrepreneur, or just starting out, having the right tools can make all the difference. In this article, we will explore three top free video tools that can help you create, edit, and post interesting and appealing video content for your brand.

1. InVideo

InVideo, a free video creator, is an excellent choice for anyone looking to produce professional-looking videos without any technical skills. As a social media manager, I initially joined InVideo to create a promotional video for my website. However, I quickly discovered that this platform offers extensive features, enabling me to create high-quality videos effortlessly.

InVideo supports various formats, including YouTube videos, TikTok videos, and promotional videos. You can format your videos for mobile-friendly vertical orientation, making them perfect for platforms like Instagram, TikTok, and Snapchat. The best part is that you do not need any skills to use it; even beginners can create pro-level videos with ease.

2. Tappable Vertical Video Maker - Crop Blur Videos To Fit Social Media

Tappable Vertical Video Maker is a free online tool designed primarily for content creators, news crews, vloggers, and videographers. This tool excels at converting horizontal videos into vertical ones, ensuring your content looks great on platforms like Instagram and Snapchat.

One of the most significant advantages of Tappable is that it does not enforce a watermark on your output video. It offers all the necessary functionality for adapting videos to Instagram and Facebook without additional fees. This is particularly useful because other tools often include watermarks that can be difficult to remove before posting your content.

3. Clipchamp Create

Clipchamp Create is another powerful online free video editing tool that provides extensive features. The free version allows you to create unlimited video projects and access basic editing tools without watermarks on your output, provided you do not use stock footage. For stock footage, there will be a watermark.

Clipchamp also offers Premium and Business plans for $9 and $19 per month, respectively. These plans provide access to their stock library, enabling you to download videos at higher resolutions. In addition to video editing, you can use other tools like a webcam recorder, video converter, and video compressor.

4. Hyperlapse

Hyperlapse is a popular video app produced by Instagram, tailored for social media users who want to create impressive time-lapse videos. It allows you to shoot and speed up videos, with the ability to speed them up to 12 times the original speed. Additionally, it smooths out shaky videos, making them more watchable. However, this app is only available in the Apple Store, which may limit its usability for Android users.

5. Typito

Typito is a drag-and-drop video editor that allows you to add your brand's banner to your marketing videos, making it easier for your audience to recognize your brand. It offers a free plan that you can use permanently. This tool also lets you resize your videos to seven different sizes with just one click. While most free video editors do not allow you to remove watermarks on a per-video basis, Typito offers the option to remove its watermark and logo from your videos for a fee of $5 per video.

Conclusion

Whether you're a social media manager or a content creator, these free video tools can significantly enhance your video editing and creation capabilities. By leveraging the features of InVideo, Tappable, Clipchamp Create, Hyperlapse, and Typito, you can produce high-quality videos that engage your audience and drive results for your brand. Try them out and see which one best suits your needs!