The Worst K-pop Music Videos That Left a Lasting Impression

While most K-pop music videos are visually stunning and catchy, there are a handful that stand out as the worst examples of the genre. In this article, we explore some of the K-pop music videos that have left a lasting impression for all the wrong reasons.

Worst K-pop Music Video: Rica Rica by NATURE

To kick things off, the worst K-pop music video we've come across is Rica Rica by NATURE. This music video is a prime example of cultural appropriation and poor production quality. NATURE's video is heavily criticized for its washed-out color scheme and repetitive dance moves. Additionally, the video is shot in the same location throughout, making it feel extremely uninteresting. It's a shame to see such a talented group waste their potential on such a simplistic and mediocre production.

Commonly Overlooked K-pop Music Videos: Born To Be Wild by TW: Flash Triple T

Many K-pop fans often overlook Born To Be Wild by TW: Flash Triple T, a collaboration of idols from different agencies. This music video is visually overwhelming and nonsensical. Each member is recorded singing and dancing in an old, colorful studio, making the video look like a series of flashes and distorted faces. It's a unfortunate choice, as the song itself could have been much more engaging.

Top Honors: Your Fortune by Norazo

Sharing the top spot on our list is Your Fortune by Norazo, the infamous rapper known for his questionable musical choices. This video is notorious for its autoplay algorithm-triggering visuals. Not only is the video in high contrast and visually jarring, but it also includes an autoplay warning. The video is a collection of clips, with each member of the group being introduced before a series of disturbing (to some) visuals pop up. It's the kind of video that immediately turns autoplay off, which is why it deserves a spot on this list.

Additional Missteps: It Hurts by 2NE1 Hiccup Hiccup by SixBomb

Of course, we can't forget about the infamous It Hurts by 2NE1 and Hiccup Hiccup bySixBomb. While the former is a dark and moody masterpiece, its main issue lies in its production. The video focuses on a lone character's struggles with identity and loneliness, making it one of the most depressing music videos in K-pop history. As for Hiccup Hiccup, it's a parody of Japanese porn, and while the concept is creative, the execution leaves much to be desired. The content warning and censoring make it feel like an uncomfortable viewing experience, which is the last thing a K-pop music video should be.

Each of these music videos stands out for its visual and conceptual failings. They serve as a reminder that even with the lowest standards in K-pop, there's still room for improvement in production and creativity.

While these examples might not be the most popular or well-known in the K-pop world, they certainly leave a lasting impression for all the wrong reasons. If you're a K-pop fan, you'll want to avoid these videos and seek out the ones that truly showcase the genre's potential.