The Unprecedented Pre-Release Revenue of RRR: A Record-Breaking Phenomenon

SR Rajamouli's highly anticipated film RRR has already made history even before its release, reaping a staggering pre-release revenue of ?890 crores. This unprecedented amount far surpasses the previous record holder, Bahubali 2, which brought in a pre-release revenue of ?500 crores in 2017.

Let's delve into the breakdown of this colossal earnings:

Worldwide Theatrical Rights

The worldwide theatrical rights for RRR have been sold at ?570 crores. India's state rights have played a vital role in this revenue, with the state of Andhra Pradesh and Telangana (collectively) fetching ?240 crores. The North Republic of India, Nizam, Tamil Nadu, Karnataka, and Kerala have followed with significant contributions, selling their theatrical rights for ?140 crores, ?45 crores, ?15 crores, and ?7 crores, respectively.

Digital Rights

The digital rights for all languages of the film have been sold for around ?170 crores. This includes the domestic and satellite rights, with the former fetching ?130 crores and the latter bringing in ?15 crores.

Music Rights

The music rights for the film have been sold for ?20 crores, indicating the commercial potential of the film's soundtrack.

The Grand Total

Collecting all these rights, the pre-release business of RRR stands at approximately ?900 crores. This impressive number not only highlights the financial success of the film but also signals a high level of anticipation and confidence in the quality of the movie from both investors and distributors.

Impact and Future Prospects

The record-breaking pre-release revenue of RRR is a testament to the massive market and the film's undeniably excellent production and marketing strategies. However, the real test will come when the film hits the big screens and gains the audience's approval. Only if the film delivers substantial post-release revenues can these astronomical pre-release figures be justified.

Will RRR maintain its status as a record holder, or will another film in the near future surpass its revenue? Only time will tell. But certainly, the success of RRR has set a new benchmark that future films will strive to match or even break.