The Short-Lived Impact of Harsh Exposure: Why We Quickly Resume Our Old Habits After Watching Supersize Me

When we witness the impact of an extreme diet in a documentary like Supersize Me, the shock factor often leads us to suspend our junk food habits for a brief moment. However, why do we find ourselves back at a McDonald's counter, justifying an indulgent meal, mere weeks later? This article delves into the psychological and sociological factors that contribute to this phenomenon.

The Power of Shock

The very nature of a documentary such as Supersize Me relies on presenting a stark, unvarnished truth. Michal Glatzer, the narrator of the film, undergoes a radical diet by consuming nothing but McDonald's meals for a month, resulting in a significant weight gain and health issues. The film's premise is both shocking and compelling, aiming to provoke a reaction in viewers. When we watch such a documentary, the visceral and candid portrayal of the consequences can be alarming.

The Cricket Effect and Sustained Behavior Change

Despite the shock, why does the behavior change only last for a short period? This phenomenon can often be attributed to what behavioral scientists call the "cricket effect." The cricket effect refers to the tendency for individuals to experience temporary changes in behavior when faced with an unpleasant or extreme situation, often returning to habitual patterns once the immediate unpleasantness subsides. In the case of Supersize Me, while the viewer may feel empathy or disgust, these feelings are often fleeting.

Justification and Normalization of Cravings

One of the key psychological factors at play is justification. After a few weeks, the initial shock typically diminishes, and we start to rationalize our cravings. For instance, when a craving for junk food strikes again, many individuals can justify their decision by arguing that they do not need to supersize their meal. This mental flexibility allows us to maintain our usual consumption patterns. The phrase "well, I can just have a burger" becomes a more palatable excuse to indulge.

Contextual Factors and Social Influence

Additionally, contextual factors contribute to our slipping back into old habits. The social and cultural context in which we reside often encourages quick fixes and indulgences. Social settings, peer pressure, and advertising are all powerful triggers that can undermine our short-lived commitments to healthier choices.

Long-Term Impact and Continuous Efforts

To achieve lasting change, a persistent and multifaceted approach is necessary. Setting clear, achievable goals, finding support systems, and addressing underlying psychological factors can help individuals maintain healthier dietary habits over the long term. It is also important to acknowledge that minor improvements are still valuable steps towards a healthier lifestyle, even if they only last a short while.

By understanding the psychological and social dynamics at play, individuals can better navigate the challenges of maintaining healthy eating habits after exposure to such documentaries. The key lies in developing a sustainable mindset and continuous efforts rather than relying on temporary shock-induced changes.

Remember, while documentaries like Supersize Me play a crucial role in raising awareness, real change often requires a concerted and ongoing effort. The magic of such films is in its ability to spark initial awareness, but it is up to us to sustain that interest and make lasting, meaningful changes.