The Romanticization vs. Commodification of Indigenous Nature in ‘Pocahontas’

Is it accurate to claim that the Disney film ‘Pocahontas’ commodifies indigenous understandings of nature? This question delves into the cultural and historical representations of Native American spirituality and culture, particularly in a widely popular animated film. While the term ‘commodification’ might seem fitting on the surface, a closer analysis reveals that the film primarily romanticizes, rather than commodifies, indigenous perspectives on nature.

Romanticization in Pocahontas

One of the most prevalent themes in the film is the romanticization of the native American relationship with nature. Portrayals of Native American spirituality and their interconnectedness with the environment are romanticized in a way that often simplifies and exaggerates their relationship with nature. Elements such as a ‘wise old talking tree’ and other unrealistic gestures suggest a more mystical and supernatural connection to the environment than what is traditionally represented in historical records. These romanticized elements are often criticized for their lack of authenticity and for portraying a distorted view of indigenous cultures.

The film presents a narrative that emphasizes a deep and almost otherworldly relationship between Native Americans and their natural surroundings, which, while emotionally resonant, can be misleading. The depiction of nature as a living entity capable of providing guidance and wisdom inevitably romanticizes the indigenous experience, stripping it of the complex realities and the daily struggles that are part of such a relationship.

Commodification: A Different Perspective

Commodification, however, refers to the process of turning something into a commodity or a product. In this context, it would mean that something of cultural or spiritual significance is being sold or marketed for profit. The term ‘commodifying’ would be more appropriate if the movie led to the commercial exploitation of indigenous culture, such as through tours, merchandise, or spiritual services. However, ‘Pocahontas’ does not engage in this form of commodification, at least not through the film itself.

Instead, the movie romanticizes the indigenous relationship with nature, often leading viewers to embrace a romanticized and somewhat idealized view of Native American culture. While this romanticization can have positive impacts by raising awareness and appreciation of indigenous cultures, it also risks overshadowing the complex and nuanced realities of such communities.

Consequences and Ethical Considerations

The distinction between romanticization and commodification is crucial when examining the cultural representation in media. The romanticized portrayal of indigenous cultures in films like ‘Pocahontas’ can lead to a misunderstanding of their traditional practices and struggles. Moreover, this romanticization can be seen as a form of gentrification where cultural practices are preserved not for their inherent value but as tourist attractions or marketable commodities.

For instance, ‘Pocahontas tours’ or other similar enterprises, where Native American culture is commodified through commercial ventures, can lead to the exploitation of indigenous heritage. These tours often involve actors dressed as Native Americans leading guided tours in forests, which may be filled with misleading information about native spirituality. Such practices can further marginalize indigenous communities by reducing their culture to a series of commercial exploits.

Conclusions

In conclusion, while the Disney film ‘Pocahontas’ romanticizes the indigenous relationship with nature, it does not, per se, commodify it. Romanticization, though often criticized for its inaccuracies, can still be seen as a positive step towards appreciation and awareness. However, it is essential to recognize the difference between romanticization and commodification and to approach the representation of indigenous culture with sensitivity and integrity.

The distinction between these two concepts is crucial in the context of cultural representation in media. It helps us understand the ethical implications of how indigenous cultures are portrayed and preserved. As media creators and consumers, we must strive to honor the complexity and richness of indigenous cultures while avoiding the pitfalls of romanticization and commodification.

Key Terms: PocahontasIndigenous NatureRomanticizationCommodification