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Emraan Hashmi's Role in Tiger 3: Hyped Marketing or a Typical Villain?

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The upcoming film Tiger 3 is causing quite a stir in the Hindi film industry, largely due to Emraan Hashmi's portrayal of the villain, Aatish Rehman. This isn't a new role for Hashmi, nor is it an unconventional one. In fact, it has generated a lot of buzz from the audience, media, and fans. But why the hype around his character, Aatish? Let’s delve into the details.

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Marketing Hype: A Strategy for Hype and Attention

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Emraan Hashmi’s statement during interviews and promotional events about his role in Tiger 3 is not just a professional move but a marketing strategy to generate increased interest in the film. The film’s marketing team, keen on raising the hype among the audience, has been using top talent like Emraan Hashmi to generate buzz. His recent comment, emphasizing the rarity and hardship of the role, is an effective tactic to attract more viewers and attention.

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The Character of Aatish Rehman: A Typical Villain in Urduwood

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Aatish Rehman, played by Emraan Hashmi, embodies the classic Urduwood villain - a figure who is simply and unequivocally evil. This character is not unique or rare; it is a recurring trope in many Urduwood films. Aatish is not a great human being, especially in his flashbacks. His descent into darkness is marked by a series of increasingly poor choices.

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The Character's Downfall: Flawed Strategy and Tragic Ending

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Aatish's fatal flaw lies in his lack of planning. He attempts to eliminate a prominent Indian general but fails miserably. When his wife, Shaheen, reluctantly agrees to take his place as the assistant shooter, it seals his fate. Despite her beauty and well-groomed appearance, she is outmatched in terms of skill. Her inept attempt at completing the mission leads to her elimination by Tiger.

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Aatish's emotional state is profoundly affected by the deaths of his wife and unborn child. This makes him bitter, leading to a series of manipulative actions. He torments Zoya and Tiger, assigning them a mission and then framing Tiger, handing him over to the ISI. These actions only serve to push his villainy to further extremes, culminating in a series of poor decisions that ultimately lead to his downfall.

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A Typical Villain’s Defeat: The End of Aatish’s Legacy

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After a series of mistakes, Aatish’s character meets its untimely demise. The plot, typical of Urduwood films, ensures that Tiger remains undefeated. Aatish's defeat is almost inevitable, showcasing his lack of sophistication as a spy. A smart and well-planned spy would never make the same mistakes, but Aatish's actions ensure a predictable and less-than-impressive ending.

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Conclusion: A Fat Paycheck and Marketing Obligations

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Despite the buzz and hype around Aatish Rehman, Emraan Hashmi's role in Tiger 3 is not uncommon or extraordinary. Everyone knew Aatish was a villain who would fall. The film's success hinges on Enil Selmon's emotional scenes, which highlight Tiger's acting abilities. Hashmi's performance is commendable, but it comes at the cost of his role's uniqueness.

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In conclusion, while Emraan Hashmi's role in Tiger 3 serves to generate hype and generate attention for the film, it represents a typical Urduwood villain. Aatish Rehman's trajectory is predictable, fueled by a series of poor decisions leading to his ultimate defeat. The film’s success is more reliant on the actors' performances and the story's inevitability, rather than the novelty of the villain's character.