The Right Explainer Video Style for Your Online Business

Explainer videos are a powerful tool for online businesses, enhancing user understanding, increasing sales, and driving conversions. This article will delve into the different styles of explainer videos available and guide you on choosing the most suitable one for your business needs.

Why Explainer Videos Work

97 percent of users gain a better understanding of a product or service through an explainer video, while 76 percent report that the video helps increase sales. Including a video on landing pages can also boost conversions by more than 80 percent. This is because explainer videos combine audio and visual elements, making the message more engaging and easier to retain.

The Cost of Explainer Videos

The cost of explainer videos can vary widely: between $4,000 and $25,000. The actual cost depends on the video's length, animation style (2D, 3D, motion graphics, etc.), and the studio you choose to work with. Given the significant benefits, the investment is often worth it. Over 80 percent of marketers say that videos help to generate leads, improve website traffic, and increase sales.

Different Explainer Video Styles

2D Character Animated Explainer Videos

Using fun 2D characters, these videos can bring emotions and relatability into your content. Whether it's a person, an animal, or an alien (like in Dexter's Lab or Rick and Morty), these characters can make your product more memorable and relatable. They are versatile and can be used for any business.

Motion Graphics Explainer Videos

When dealing with complex ideas related to cryptocurrency, blockchain, and other technological concepts, motion graphics can help simplify the content. Using objects, icons, and the right motion elements, these videos can engage the audience effectively. By adding perspective and 3D elements, you can create an isometric design that captivates your target audience.

Live-Action Explainer Videos

Appealing to a human touch, these videos use real people to explain your product. They are great for showing how things work in the real world. With the right emotions and shots, live-action videos can be engaging, entertaining, and informative. Adding motion graphics can enhance the visual appeal further while humanizing your brand.

3D Animated Explainer Videos

For cutting-edge products like the Next Generation Smartphone or advanced industrial equipment, a 3D animated explainer video is ideal. These videos mimic a digital world where products can move in three axes, making them appear more lifelike. They are highly captivating but require more time and budget.

Screencast Explainer Videos

For apps or software, a real-time demo using a screencast video can be highly effective. These videos capture the app in action, showing its features and user interface. They add an engaging element by allowing viewers to see how the app works in real-time.

Typographic Explainer Videos

When you want to explain your product using visuals alone, typographic explainer videos are perfect. Using the right fonts, colors, and text animations, you can create a visually appealing and engaged video. Adding facts and figures can further engage your audience. These videos are cost-effective and quick to produce.

Stop Motion Explainer Videos

With stop motion animation, everyday objects can come to life, creating a captivating story. This style is time-consuming but perfect for using your product to tell a story. It requires dedication and professional artists to create mesmerizing videos that leave a lasting impression.

Choosing the Right Style

While there is no one-size-fits-all explanation video style, several factors can help you choose the right one. Consider your brand’s persona, target audience, and core concept. The length, cost, and production time are also important. Live-action versus animated styles should align with the purpose of your video. Understanding these elements will help you create an explainer video that enhances your message and resonates with your audience.

Remember, the goal is to create an engaging and informative video that showcases your product or service. With the right approach, an explainer video can be a game-changer for your online business.