The Popularity Divide: Red Velvet vs BLACKPINK in Korea and Beyond

When it comes to the battle of K-pop, two of the most prominent girl groups, Red Velvet and BLACKPINK, have been on the global stage for years. Understanding which group is more popular can be complex, as it varies greatly based on the platform and geographical location. According to recent trends and data, as of November 2018, the dynamics have shown some interesting insights.

Global Popularity

BLACKPINK is generally considered more popular globally, breaking numerous records on platforms like YouTube and Spotify. Their global fanbase, known as the BLINKs, is significant and wide-reaching. On the other hand, Red Velvet, while also very popular and critically acclaimed, has a more niche following.

When it comes to overall popularity and commercial success, BLACKPINK holds a stronger position. Red Velvet excels in their local market, particularly in South Korea, where their impact is measured through various metrics such as brand deals, comeback frequency, quality, television appearances, and album sales. However, BLACKPINK's international reach is more expansive, with their significant fanbase in countries like Indonesia, Thailand, and the Philippines.

National Popularity in South Korea

Domestically, Red Velvet is more popular than BLACKPINK in South Korea. The reasons for this can be attributed to their consistent work in television, soundtracks, and side-projects. In terms of brand deals, REDVELVET has been more active and successful compared to BLACKPINK.

Activity Levels and Label(R)Ranks

As of November 2018, when comparing the three major entertainment companies in South Korea:

YG Entertainment: BLACKPINK (25 active) JYP Entertainment: Twice (25 active) S.M. Entertainment: Red Velvet (20 active, but almost on a break)

These figures indicate that while both BLACKPINK and Twice were highly active, Red Velvet was less so. This period reflects a potential shift in their activity levels, which could explain some of the recent popularity dynamics.

Concluding Insights

While BLACKPINK leads in global recognition and international fanbase, Red Velvet holds a stronger domestic presence in South Korea. Both groups have their unique strengths, with Red Velvet known for diverse musical styles and powerful vocal performances, while BLACKPINK excels in creating a global phenomenon and reaching a broad international audience.

Given the changing dynamics and the multitude of factors involved, it is clear that BLACKPINK and Red Velvet each have their audience and their own unique strengths that contribute to their overall popularity. This article aims to provide a clearer picture of the current standings of these two iconic girl groups.