The Legend of ‘Coward’ and Its Impact on Kenny Rogers' Career

Introduction

In the rich tapestry of 1980s music, Kenny Rogers' career stands as a beacon of enduring popularity. Among his myriad hits, the song 'Coward' stands out, not only for its chart success but also for its cultural impact and the craftsmanship behind its creation. This article delves into the history of 'Coward,' the story behind its author Don Schlitz, and the enduring legacy it has left in the music industry.

A Smash Hit: 'Coward' in 1980

The year was 1980, a time when country music began to merge with pop sensibilities, creating a sound that resonated with a wide audience. It was during this period that Kenny Rogers, a versatile artist known for his ability to appeal to fans of both country and pop, released 'Coward,' a song that became a monumental hit. According to Deke Dickerson, the vice president of AR at Arista Records during that era, the song's success was due to the perfect blend of Don Schlitz's lyrics and Rogers' smooth vocal delivery.

The Genius Behind 'Coward'

The man behind 'Coward' is Don Schlitz, a Nashville-based songwriter whose contributions to country music are numerous. Schlitz, born in Pittsburgh in 1949, quickly made a name for himself in the songwriting circles of Nashville after moving there in 1974. 'Coward' was one of his first big hits, and it showcased his talent for crafting memorable, emotionally charged lyrics.

Story Behind the Song

Don Schlitz's inspiration for 'Coward' was drawn from his personal experiences. The song tells the story of a man who is perpetually afraid to take risks or make significant life changes. The title character in the song is referred to as a 'coward' because of his reluctance to take the leap, even though deep down he knows what he truly desires. The lyrics are a poignant reminder of the often-paralyzing nature of fear and inaction.

The Song's Evolution and Lasting Impact

Following its initial release, 'Coward' became a cornerstone of Kenny Rogers' discography, often creating a powerful emotional connection with the listener. The song's message struck a chord with many, leading to its longevity and continued play on country music stations, even decades after its release. Don Schlitz's meticulous attention to detail in crafting the lyrics contributed to the song's enduring appeal.

Reflections and Testimonials

Deke Dickerson, when interviewed, noted that there was a particular moment in the studio when Arista Records staff heard 'Coward' for the first time and knew they had a hit on their hands. He recalls that the song's simplicity and the way it spoke to the audience's emotional antennae was what made it so special.

Conclusion

Kenny Rogers and Don Schlitz's 'Coward' has come to represent more than just a song; it's a testament to the enduring power of well-crafted lyrics and the impact that a single hit can have on a career. The 1980 hit continues to resonate with audiences because of its universal message and the skillful storytelling that underpins it. As the music industry evolves, the legacy of 'Coward' remains a significant part of the 1980s country music scene.

Keywords: Coward, Kenny Rogers, Song Hits, 1980s Music, Don Schlitz