The Identifiable Sexism in Early James Bond Films: Reflecting Societal Norms or Pure Fantasy?
The Identifiable Sexism in Early James Bond Films: Reflecting Societal Norms or Pure Fantasy?
The age-old discussion over the portrayal of women in early James Bond films continues to resonate with audiences. These movies, particularly from the 1960s, raise interesting questions about how they reflect the societal norms of the time while also providing pure entertainment for their predominantly male audience.
Why Were the Older James Bond Movies So Sexist?
From a modern perspective, the casual sexism in the older James Bond movies seems glaringly obvious. However, it's important to understand that these films were not just a reflection of contemporary societal attitudes; they were also a form of escapism designed to soothe the public after the tumultuous years of World War II and its immediate aftermath.
The Context of the 1950s and Early 1960s
The first James Bond book, Casino Royale, was published in 1953, and the first film Dr. No was released in 1962. The movies were quite faithful to the spirit of the books, presenting a 'license to kill' and a fantasy that catered to an older male power fantasy. One critical period that influenced these films was the post-World War II era. At the time, rationing was still enforced in the UK, and the country was in a period of recovery. The urban landscapes were marked by bomb sites and rubble, and social dynamics were undergoing significant changes, particularly with the emergence of 'teen culture'.
The Role of 1950s and 1960s Society
The 1950s and early 1960s were marked by social upheaval and change. The 'old guard'—those who had lived through the war—needed a sense of comfort and reassurance that their efforts hadn't been in vain. The James Bond films provided this escape by portraying a world where male power and fantasy were paramount. Bond's exploits were a symbol of British power and dominance, embodying a sense of control and authority that was lacking in real life.
Illustrative Examples from the Time
Even outside of the Bond films, the era was characterized by similar portrayals. Television ads, such as the provocative airline ad from the 1960s featuring a female flight attendant stretched out in full uniform with a direct gaze and the caption “Fly Me,” further highlight the pervasive nature of this symbolism. These advertisements and films were designed to appeal to a predominantly male audience, offering a fantasy where women were portrayed as objects of desire and no more.
Reflecting Societal Norms: A Double-Edged Sword
While the movies do reflect the societal norms of the early 1960s, it's important to note that they also embodied unrealistic fantasies. The idea that every woman was waiting for James Bond to swoon into her arms is a clear exaggeration. However, throughout much of the 1950s, women were frequently treated as if they existed primarily for men's amusement. This is not a reflection of modern feminist ideals but of the prevailing social dynamics.
It's noteworthy that the first wave of feminism was just beginning to take shape in the mid-1960s, challenging these views. But prior to that, women were often viewed as purely decorative or in roles that were considered menial, such as typing and fetching tea. This treatment, although exaggerated in the films, accurately reflects the societal mindset of the time.
Conclusion
The older James Bond movies, while deeply rooted in a fantasy, also serve as a reflection of the societal norms that prevailed in the 1950s and early 1960s. They embodied the comfort and power that men craved at a time when traditional roles were under scrutiny. Understanding this context helps us appreciate the films' impact and significance on both entertainment and societal representation.