The Greatest Showman: A Phenomenon of Viral Covers on YouTube

The soundtrack of the musical The Greatest Showman has become a viral sensation, with thousands of covers being uploaded to YouTube. Unlike other music releases, this soundtrack has captured the hearts of a wide audience, with many solo instrument and dance covers gaining millions of views. This phenomenon highlights the enduring appeal of musicals even in the digital age.

The Underlying Success of The Greatest Showman's Soundtrack

Even though the release of The Greatest Showman was a month ago, it has already sparked a wave of covers on YouTube. There are over 8000 videos with more than 10,000 views, and more than 700 with over 100,000 views, and around 50 with over 1 million views. The immense response indicates that many people are not only enjoying the musical but are also inspired to create their own content.

The Success Behind the Coverage

It's not just the flagship song, "This Is Me," which won the Golden Globe award. The entire soundtrack has seen a surge in popularity, with various songs gaining immense traction. For instance, "A Million Dreams" has a considerable following, with over 264,000 views. Similarly, "Working with Lemons" and "Never Enough" have also seen substantial cover videos.

Specific Examples of Viral Covers

One of the most notable covers is that by the Todrick Hall, a sponsored video which boasts 1.35M views, making it the most successful cover. Other notable mentions include a UK flash mob promotion with 1.6M views and a children's choir cover of "This Is Me" with 523k views. Even minor covers, such as "A Million Dreams via a cappella cover by CaraNua and a dance cover by Scott Rycee, have garnered 25k and 23k views respectively.

The success of The Greatest Showman in generating viral covers underlines the enduring appeal of musicals in the modern era. This phenomenon is not just limited to professional musicians or established artists but also reached young creators, amateur performers, and even children. The far-reaching impact of the The Greatest Showman soundtrack in the digital age is a testament to the timeless appeal of musicals and the vibrant spirit of creativity among Internet users.