The Future of Fox in the Disney Universe: A Comprehensive Guide

After Disney's acquisition of 21st Century Fox in 2019, numerous changes have been made to the acquired properties. This article will guide you through the various branding changes, the current status, and potential future developments of the Fox name within the Disney empire.

Overview of Branding Changes

Following Disney’s historic acquisition of 21st Century Fox, there have been significant changes to many of the properties previously known under the Fox brand. These changes range from complete rebrandings to minuscule alterations, reflecting Disney’s broader strategy post-acquisition.

Shifting from Fox to 20th Century Studios

One of the most prominent changes is the rebranding of 20th Century Fox. What was once known as 20th Century Fox is now simply referred to as 20th Century Studios. This change reflects Disney’s effort to phase out the Fox brand and integrate the acquired properties into their own organizational structure. Similarly, the film production division that once carried the Fox name is now known as 20th Century Animation.

Global Rebranding Efforts

Disney’s rebranding efforts extend beyond just the official 20th Century Studios. Many international Fox channels and properties have also undergone rebranding. For instance, Fox sports regional networks, which are now called Bally Sports channels, were sold off and are no longer branded as Fox.

Exceptions: Retaining the Fox Brand

However, not all Fox properties have changed their names. Some international channels still retain the Fox name, including Fox Crime, Fox Comedy, and Fox Movies. Additionally, certain entities, like Fox Star Studios in India, which was part of a broader merger with Star, has retained its original name. Another notable exception is Fox Studios Australia, which has not changed its name.

Special Considerations: Fox Corporation Ownership

The situation gets more complex with properties owned by the new Fox Corporation, which retains the Fox name. This includes the Fox TV network and Fox News, both of which Disney did not acquire in 2019. Disney’s decision to avoid rebranding these properties likely stems from the desire to distance itself from Fox News' controversial political associations.

Legacy of Fox Studio

The iconic Fox Studio Lot, while still bearing the Fox name, is a noteworthy exception. Although Disney owns this lot and uses it for production, the studio lot is leased from Fox Corp. According to current plans, after the lease ends, Fox Corp. intends to convert the property into condominiums or a mixed-use development.

Conclusion

The rebranding of properties acquired by Disney from 21st Century Fox represents a significant shift in the entertainment industry. While some properties have fully transitioned to the 20th Century brand, others, particularly those under the Fox Corporation, have remained relatively unchanged. This transition highlights Disney’s strategy to integrate the Fox properties while addressing the potential political ramifications of certain brands within its empire.