The End of Intermissions: How Modern Cinemas Have Changed

Living in Los Angeles, a city often associated with the film industry, I've observed a trend in movie theaters that is both a novelty and a point of curiosity: the absence of intermissions. Unlike in the past, where intermissions were common, especially in juxtaposition with double features, they are non-existent in most theaters today. This essay explores the historical significance of intermissions, their disappearance, and how modern cinema operations have adapted to this change.

The Historical Significance of Intermissions

Intermissions were a crucial part of moviegoing experience, particularly during the era of double features. In those times, intermissions served multiple purposes. They allowed audiences to take a break to visit the restroom, purchase more popcorn and candy, and even catch up on news through newsreels (like the News of the World shorts). Given that popcorn and candy were the only significant revenue streams for movie theaters, ensuring that patrons spent money during these breaks was essential for the financial health of these venues.

End of the Double Feature and the Rise of Multiplexes

The decline of double features and the rise of multiplexes in modern film exhibition are contributing factors to the disappearance of intermissions. When double features were prevalent, theaters often enjoyed a monopoly over certain areas, allowing them to present two movies side by side. The structure of these double bills usually consisted of a B-list movie, featuring newer actors, followed by a A-list movie with established stars and larger budgets. Once the B-list portion concluded, audiences eagerly anticipated the main attraction.

Modern Cinemas and Their Revenue Models

Today, theaters operate differently. With the advent of multiplexes, the focus has shifted from maximizing audience time (through intermissions) to maximizing the number of screenings in a day. Theaters now aim to fill auditoriums with as many butts in seats as possible, as these patrons consume profitable refreshments and concessions. This model necessitates a more continuous flow of content.

The Shift in Viewing Experience

The absence of intermissions has transformed the movie-going experience. In the past, arriving early for the start of an A-list movie could mean catching the end of a B-list feature. However, with the overlap no longer occurring, people now arrive closer to the start of the film without missing a significant portion of the B-list movie. This change has also led to stricter limits on movie lengths.

Current Practices and Marketing Tactics

Contemporary theaters have ingeniously moved intermissions to the front of the movie, often through the use of trailers and other promotional content. This not only maintains the continuity of the audience's experience but also allows patrons to step out for necessities or refreshments without interrupting the narrative flow of the movie. Trailers serve as a natural break, engaging the audience before the main feature begins, and ensuring that they remain engaged and seated during the previews.

Conclusion

The elimination of intermissions marks a significant change in the movie theater experience. While the traditional intermission served to break up the viewing experience and facilitate concessions sales, modern theaters have adapted by incorporating these breaks earlier in the film. This shift not only impacts the length of films but also the overall structure of movie-going. Regardless of the change, the core purpose of cinema - entertaining audiences and generating revenue through concessions - remains the driving force behind these contemporary practices.