The Best Example of a Corporate Business Video: A Deep Dive into Apple's 'Perspective'

Video marketing is essential for business social media exposure and branding. As a seasoned video producer, I can confidently say that videos are a powerful tool to engage and convert audiences on platforms such as Facebook and YouTube. However, not all corporate videos are created equal. Making a business video can be surprisingly easy with the help of online video makers like Selfanimate.

Why Selfanimate Makes Creating a Corporate Video a Piece of Cake

Over the past two years, I’ve been using Selfanimate to create professional-looking business videos. Its user-friendly interface, pre-made video templates, and ability to upload your own graphics, text, and sound make the process incredibly simple and efficient, without the need for any complex software downloads.

DIY Corporate Video: Our Anniversary Special

Our company recently created its own corporate video for the anniversary, and we did it ourselves. While this might not be the “best” corporate video ever made, it certainly stands out among the crowd.

Apple's 'Perspective': The Gold Standard in Corporate Videos

Of all the corporate videos I’ve watched, Apple's ‘Perspective’ is one that truly sets the bar. In a world where most corporate videos are either boring or overly generic, Apple excels by demonstrating the brand's unique culture and values.

Why Apple's 'Perspective' Stands Out

Most corporate videos rely on standard tropes such as drone shots, flashy lens flares, and staff members showing off the latest product. However, such elements often fail to convey the true essence of the company or its distinctive brand identity. In contrast, Apple's video focuses on sharing a unique perspective that resonates with its audience.

Apple’s ‘Perspective’ is a masterpiece that successfully conveys the brand's core values and culture. The video starts with a sequence of different people from various industries using Apple products in their daily lives. This not only humanizes the brand but also showcases its versatility and impact on people's lives. The narrative is simple yet powerful, emphasizing that Apple is more than just a tech company—it’s a representation of creativity, ingenuity, and a better way of living.

Key Takeaways for Businesses

When creating a corporate video, it's crucial to convey a clear message about the company’s culture and values. Here are some key takeaways to consider:

Focus on the unique perspective: Show how your brand defines the industry or changes people's lives. Avoid clichés: Steer clear of overused shots like drone footage or product showcase scenes. Humanize your brand: Show relatable stories or real-life examples of how your products or services benefit your customers.

Final Thoughts

While there’s no one-size-fits-all template for an unmatched corporate video, Apple’s ‘Perspective’ is a shining example of how to captivate and engage your audience. By focusing on a genuine perspective that resonates with your brand’s core values, you can create a video that not only stands out but also leaves a lasting impression on your viewers.

If you're looking to enhance your business's online presence through video marketing, give Selfanimate a try for a seamless and cost-effective solution. Happy producing!