TV Sales in the United States: Trends and Forecast

The television market in the United States has seen fluctuations over the years, with sales peaking in the early to mid-2010s and experiencing a decline in recent years. According to various reports, the number of TVs purchased annually in the US has been a significant topic of interest for marketers, consumers, and industry analysts alike.

Historical Sales Trends

Based on the available data, it appears that the television market in the US was particularly robust during the 2012 to 2015 period. According to CNBC, approximately 37 million units were sold in 2012. This figure represents a high point in recent history, reflecting robust consumer demand for both traditional and more technologically advanced television sets.

However, by 2013, the market began to show signs of cooling. A report from U.S. Television Market Shrank by 20 Percent in 2013 indicated a drop to approximately 28.6 million units sold. The sales figures further declined to 25 million in 2014 and 23 million in 2015, signaling a steady decline in the market.

Current Sales and Forecasting

For the most recent and accurate information on TV sales in the United States, Industry analysts and market research firms such as IHS iSuppli and Screen Digest are valuable resources. These organizations compile and analyze data from various sources, including sales figures, consumer behavior studies, and technological advancements.

According to IHS iSuppli's report, the TV market in the US saw a flattening or decline in the market, with sales dipping below 20 million units in 2016. This trend has continued into recent years, with the creeping industry trend showing a gradual decline in both sales numbers and market value.

Factors Influencing the Market

Several factors are driving the decline in the television market. Primarily, the shift towards more technologically advanced entertainment options and the prevalence of streaming services have significantly impacted traditional television sales. More consumers are adopting smart TVs and streaming devices like Amazon Fire, Google Chromecast, and Apple TV, which offer a broader range of viewing options and are often more accessible.

Additionally, the ongoing economic factors, such as rising costs and budget constraints, have also played a role. Many consumers are opting for more affordable alternatives, such as renting or buying second-hand equipment, or delaying purchases as they prioritize other expenses.

Conclusion

The television market in the United States, while still a significant player in the global entertainment industry, is facing new challenges and redefining its role. As consumers continue to embrace streaming and digital entertainment solutions, the traditional modes of television sales and market dynamics are evolving. For retailers, manufacturers, and analysts, staying updated on the latest trends and forecasts is crucial for making informed decisions.

If you need more detailed and up-to-date information on TV sales trends in the United States, contacting organizations like IHS iSuppli or Screen Digest would provide the most accurate insights. These organizations offer comprehensive reports that can help stakeholders understand the current market landscape and plan for the future.