Do Production Companies Pre-Sell Documentaries to Channels Before Making Them?

The pre-selling of documentaries to broadcast channels has become a crucial step in the production workflow for many production companies. This practice allows producers to secure commitments from channels before the actual content is created. In this article, we will explore the processes, benefits, and challenges of pre-selling documentaries to channels such as History Discovery.

Understanding the Pre-Selling Process

Production companies maintaining a roster of experienced producers, directors, and researchers often keep a close eye on market trends to identify topics that resonate with audiences. Ancient Aliens, werewolves, ghosts, lost civilizations, and mysterious objects are just a few trending themes that these producers stay attuned to.

Preparation and Planning

Before approaching channels, a production company typically prepares a detailed program description. This document not only showcases the concept but also provides a clear outline of the proposed narrative arc, intended impact, and educational value of the documentary. To supplement this, a sample reel of approximately five minutes might be created to demonstrate the creative vision and storytelling potential.

Approach to Channels

Once the program description and sample reel are finalized, the production company will approach TV channels like History Discovery, often referred to as Distribution Sales Agents (DSAs). These channels are looking for compelling stories that fit within their target demographic and align with their brand identity.

Negotiation and Commitment

The channels will evaluate the proposal and if they are interested, a meeting will be scheduled between the channel’s representatives and the production company. Through discussion, the project gains further refinement, and the channel may decide to make a commitment, providing a budget and a timeframe for delivery.

Benefits of Pre-Selling Documentaries

Pre-selling documentaries to channels offers several advantages for production companies:

Securing Funding: With a commitment in place, production companies can secure the necessary funding from banks, investors, or co-producers, ensuring a smooth production process. Defining the Scope: By discussing the scope and timelines early on, both parties can agree on specific deliverables, which helps in streamlining the production workflow. Expert Feedback: Channels often offer valuable feedback, helping to shape the final product into something that audiences will love. Marketing and Promotion: Channels usually provide marketing support, ensuring that the documentary reaches the intended audience effectively.

Challenges and Strategies

Despite the benefits, pre-selling also presents challenges that production companies must navigate:

Market Competition: With many production companies vying for the same audience attention, it can be challenging to stand out. Innovating and catering to niche markets can help. Meeting Expectations: Channels often set specific quotas or ratings expectations. Documentation and transparent communication during development can help ensure that these expectations are met.

Conclusion

In the competitive landscape of TV production, pre-selling documentaries to channels like History Discovery can be a strategic move for production companies. By carefully preparing their proposals and leveraging the expertise of channels, producers can secure funding, set clear expectations, and create content that captivates audiences. Whether it’s exploring Ancient Aliens, werewolves, or lost civilizations, the key is to align with what resonates with consumers and the channel’s brand.

Frequently Asked Questions

What does it mean to pre-sell a documentary? Pre-selling a documentary involves securing a commitment from a channel before the actual content is created, ensuring funding and a clear delivery timeline. Why is pre-selling important? It helps producers secure funding, define the scope, and ensure alignment with audience expectations, leading to a more successful and market-ready documentary. How long does the pre-selling process typically take? The process can vary widely, but it typically involves preparation, presentation, negotiation, and commitment, which can take several months to finalize.

References

For more detailed insights and research on the pre-selling process, consider consulting publications such as the Journal of Documentary Studies or TV Week.