Nike and Laika: A Billionaire’s Venture in Animation

The interconnectedness of business and personal endeavors often draws parallels between publicly traded corporations and the personal interests of their leaders. One such example is the story of Nike, the global leader in athletic footwear and apparel, and its connection with Laika Animation, a studio known for its innovative and heartfelt animated films.

Nike Corporation and its Lack of Direct Share in Laika

Nike, as a corporation, does not have any direct financial stake or investment in Laika. The business focus of Nike remains on its core products and global market expansion, which are well-documented and widely known. However, the story behind the connection between Nike and Laika goes beyond this crucial detail.

Phil Knight, Nike’s Co-Founder and Long-term CEO

Phil Knight, the co-founder and long-time CEO of Nike, became one of the most recognized and wealthiest individuals in the world through his involvement with Nike. His entrepreneurial spirit and vision for global success have been pivotal in shaping Nike as one of the leading brands in sportswear and footwear. Yet, his influence extends beyond the realm of sports and merchandise.

A Personal Investment in Animation

Phil Knight’s personal interests include a significant venture into the world of animation. In the early 2000s, his son, Separon Knight, pursued a career as a musician but found it challenging. Encouraged by his father’s financial support, Separon decided to shift his focus towards animation. Recognizing the potential in further developing the studio, Phil began by purchasing a 15% share in Vinton Studios.

Under Phil Knight’s Guidance, the entered a new phase of animation development, particularly after discovering his son’s intrinsic passion and talent for animation. It was during this period that Phil bought full ownership of the studio and appointed his son as the CEO of what was subsequently named Laika Animation.

A Remarkable Success in Filmmaking

One of the most notable outcomes of this venture was the creation of a series of films that had a profound impact and recognition in the indie animation community. After acquiring the studio, the Laika Animation team, under the leadership of both the father and son, produced several critically acclaimed and commercially successful films.

The studio's most celebrated work ParaNorman, released in 2012, received accolades and broke box office records for a family-oriented film at the time. Later films such as Cirque du Freak: Blood Redcipie and The Boxtrolls cemented its reputation as a starting point for animated films that are genuinely captivating, emotionally resonant, and technologically innovative.

Phil Knight’s Impact on the Animation Industry

Phil Knight’s investment in animation and his son’s journey at Laika Animation stand as an inspiring example of how personal interests of the business leaders can lead to the creation of remarkable works. The story of Laika Animation serves as a powerful reminder for other entrepreneurs and investors about the potential of nurturing personal passions to foster innovation and creativity within their organizations.

Visit Nike for more information on the brand and its products, and explore the world of Laika Animation through their official website. For media inquiries, you can contact press@