New Zealand Brewery Review: An Inside Look at American Beer Perception
New Zealand Brewery Review: An Inside Look at American Beer Perception
When discussing the world of beer, the States often come to mind. However, the landscape of beer in New Zealand differs significantly from its American counterparts. This article delves into the perception of American beers among New Zealanders, shedding light on why these brews may not be as prevalent or beloved as one might think.
Understanding the New Zealand Beer Market
In New Zealand, the beer market is dominated by two large international conglomerates, which produce lager-based beers that are both light and tasteless. These companies use internationally recognized non-American brands and local variations that do little to distinguish themselves from the mainstream American brands available in the market.
The Craft Beer Revolution
However, the New Zealand beer industry is not without its surprises. As in many countries, there is a growing trend of craft breweries. These smaller, artisanal breweries are producing a diverse range of beers, mirroring the variety found in North America. The focus on locality and quality means that craft beers from across the Pacific are often disregarded, as consumers gravitate towards local products.
Perspectives from Local Residents
A few residents share their insights:
“American beer is largely unavailable here. Our two large international breweries churn out a tasteless product similar to what you might find in the USA. These brands are sold under non-US labels and local variations that offer no distinct taste.”
— Anonymous New Zealander
Another resident adds:
“When I do drink beer, I always opt for a New Zealand one because there is so much to choose from. I’m not sure there are any American beers available in New Zealand, and when I’ve been there, I didn’t drink any.”
— New Zealander from Auckland, New Zealand
These comments reflect the sentiment of many New Zealanders who prefer local and craft beers over imported American brands.
The Global Reach of American Beer
It’s worth noting that while American beer may not be as popular in New Zealand, there are exceptions. For instance, popular international brands like Heineken are often mistaken as being American in some parts of the world. However, in reality, Heineken is a Dutch brand:
“Heineken, for example, is a well-known brand but it’s Dutch and not American.”
— New Zealander from Wellington, New Zealand
Comparison to Other Markets
When comparing American beer experiences, some New Zealanders have noted similarities with other regions:
“I've had nice mainstream beers in Canada (Alexander Keith's) and Mexico. However, in the USA, the mainstream mass-produced beers are not very good. The craft beers from all countries, including the USA, are much better.”
— New Zealander from Christchurch, New Zealand
Similarly, visits to cities like Portland, Oregon, and Seattle, Washington, reveal a vibrant craft beer scene, much like in New Zealand:
“The craft beer scene in Portland and Seattle is fantastic, but mainstream mass-produced beers aren't as impressive. It's very much like my thoughts on New Zealand beer: mass-produced, no; craft, yes.”
— New Zealander from Dunedin, New Zealand
These observations highlight the global trend towards craft and local beer while also emphasizing the unique characteristics of the New Zealand beer market.
Conclusion
While the perception of American beers in New Zealand may not be overwhelmingly positive, the craft beer revolution is a notable trend. New Zealanders value locally produced brews and the diverse lineup of American craft beers. As the market continues to evolve, it’s likely that this appreciation for quality and authenticity will only grow.