Netflix's Obsession with Repurposed Sets: A Case Study

While many production houses invest in unique and diverse sets for their films and series, Netflix stands out for a peculiar practice: the extensive use of the same sets across multiple projects. This phenomenon is not limited to them alone, but is also seen in other production houses that work with lower-budget films and series. Let's delve into the reasons behind this method and the impact it has on the industry.

Identical Sets Across Genres

One might wonder why the same house or set would be used in multiple productions. The answer lies in the cost-effectiveness and efficiency of reusing sets. Production houses often rent or borrow sets from existing collections, which are versatile and can transform into various settings with minimal modification. This practice is prevalent not just in Netflix but also in Hallmark Christmas movies, SyFy direct-to-video horror films, and Lifetime thrillers, where cost constraints often dictate production choices.

Standing Sets and Their Versatility

There are numerous standing sets available for rent, and these sets are often used by multiple productions. One such set is the one originally built for the 1980s TV series JAG. This set later found its way into multiple films and series, from the Mandalorian (Falcon and the Winter Soldier) to lower-budget productions. The versatility of these sets can be attributed to their design and construction. For instance, a set originally built as a Middle Eastern village can be easily repurposed to depict a South American village or a futuristic town on another planet. Similarly, domestic American sets dating back to the 1950s or even earlier can transform to fit contemporary or historical contexts, whether in rural or urban settings.

Cost-Effectiveness and Industry Impact

The use of standing sets has several advantages for production houses. Firstly, it significantly reduces the cost of set construction. Instead of building new sets for each production, these standing sets can be rented or leased, saving considerable funds. Secondly, it allows for quicker setup times, as these sets are pre-built and require minimal adjustments. This is particularly beneficial for fast-paced production schedules where time is of the essence.

However, the extensive use of repurposed sets has raised some questions about the authenticity and originality of the productions. Critics argue that it blurs the line between different genres and settings, potentially leading to a lack of immersion for the audience. Despite these concerns, the practice continues to be adopted by various production houses, partly due to the financial benefits it offers.

Warner Brothers and Historical Sets

One notable example is the Warner Brothers production lot, which has been in use since the 1950s. These sets have seen countless productions, from classic films to modern series. The longevity and versatility of these sets highlight the importance of investing in robust, durable, and versatile production environments. Warner Brothers, for instance, has a reputation for maintaining their sets well, allowing them to be repurposed across decades.

Conclusion

The use of repurposed sets by Netflix and other production houses is a cost-effective and efficient strategy that benefits both the industry and the audience. While it may not always provide the most authentic setting, it offers a unique opportunity for creativity and reuse. As the industry continues to evolve, the importance of these standing sets is likely to remain a significant factor in the production of films and series across various genres.

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