McCann Erickson's Response to Its Portrayal in 'Mad Men'

Introduction

MCCANN ERICKSON'S RESPONSE TO "MAD MEN" - The advertising agency featured in the hit TV series "Mad Men" had a mixed reaction to its portrayal in the show. While the series is a dramatized representation of the advertising world in the 1960s, it highlighted certain aspects of the agency's culture and practices that resonated with both nostalgia and criticism.

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Nostalgia and Recognition

Some employees and alumni of McCann Erickson appreciated the show's depiction of the creative process and the era's advertising landscape. They recognized that Mad Men captured the spirit of the time, including the competitive nature of the industry and the emphasis on creativity.

Criticism of Stereotypes

However, there were concerns about the way the agency's culture was portrayed, particularly regarding issues of sexism, substance abuse, and the ethical implications of advertising practices. While the show reflected real challenges faced by the industry, it also exaggerated certain elements for dramatic effect.

Public Relations Approach

MCCANN ERICKSON'S leadership and PR teams generally took a measured approach, acknowledging the show's entertainment value while distancing the agency from some of the more negative aspects depicted. They emphasized the evolution of the advertising industry and the agency's commitment to modern values.

Throughout the series, McCann Erickson maintained a professional and positive stance, rather than engaging in a public backlash or defense. This approach allowed them to capitalize on the show's impact and maintain their professional image.

The Modern McCann

Today, McCann is a giant company with numerous floors in its building, and they continue to maintain a professional image. After Mad Men aired its final episode, many employees and alumni appreciated the agency's measured and positive response.

Visual Evidence

After the show's portrayal, McCann Erickson took a fun and engaging approach to acknowledge the characters and the show. For example, on the 26th floor of the building, there is a coffee bar that serves as a "lobby." After the episode aired, the agency set up a somewhat playful welcome for the "Mad Men" characters. There were also numerous social media acknowledgements when the firm was referenced in subsequent episodes.

This approach allowed McCann Erickson to own the positive aspects of the show and turn a potential negative into a positive PR opportunity. By maintaining a professional and positive stance, they were able to keep a good relationship with the show's creators and maintain their professional image within the industry.

Conclusion

In conclusion, while Mad Men brought significant attention to McCann Erickson and the advertising world, the agency's response was one of cautious acceptance. They recognized the show's impact while clarifying their own contemporary values and practices. This strategy has helped them maintain their reputation and engage with their audience in a meaningful way.