Mad Men S7E8 анализ: The Severance - Frequent Downsizing in the Creative Industry
Understanding 'The Severance' in Mad Men: S7E8 Analysis
In the captivating world of 'Mad Men,' each episode unravels a tapestry of human ambition, disappointment, and the relentless push for success. 'The Severance,' the eighth episode of Season 7, portrays a starkly significant moment in the career of the enigmatic Ken Cosstick. This analysis delves into the psychological and professional dynamics that led to Ken's abrupt dismissal and the implications it has on both his character and the broader narrative of the series.
The Absence of Personal Motives
One of the most striking aspects of this episode is the clear lack of personal animosity between Ken and Don Draper, the show's central character. Contrary to popular belief, Ken's firing is not a matter of interpersonal conflict but a strategic business decision. Don Sterling, who is portrayed as a businessman who relishes the process of firing employees, uses this opportunity to eliminate a perceived threat to his agency's operations.
The Uncovering of Motives
The motive behind Ken's dismissal becomes evident when Ferguson Donnelly, an executive from McCann, informs Ken that he was fired for saving a large account to Bird's Eye. This decision went against Don Draper's alliance with SCP and Dow Chemical, one of their major clients. Despite Donnelly's attempt to sidestep the primary issue by mentioning Ken’s father-in-law's relation to Dow, the real crux of the matter is revealed through Ken's conversation with Pete Campbell.
Ken’s retort that “account men take clients all the time” suggests that this is a common occurrence in the industry, not a unique breach of ethics. The implication is that Ken’s departure coincided with the acquisition by SCP, making his move less of a personal betrayal and more of a strategic shift in client management. Yet, the real insight into Ken's firing comes from his words to Pete: “I never fit in at McCann. I wasn’t Irish or Catholic. I could read.”
The Clash of Cultures
Ken’s values and interests are fundamentally at odds with the cultural practices of McCann. His intelligence, sensitivity, and devotion to his wife represent a stark contrast to the rowdy, cursory, and sometimes abusive behavior of his colleagues. Peggy Olson and Joan Holloway’s experiences with the McCann men highlight the derogatory and intimidating environment they created. Jim Hobart’s drive to force Joan out of the company provides a glimpse into the toxic workplace culture prevalent at McCann.
Ken’s recruitment into McCann by their acquisition of Putnam Powell and Lowe suggests a temporary placement rather than a strategic integration. His alienation from the group was a result of these cultural mismatches, making it inevitable that his presence in such a milieu would lead to friction and discomfort. This environment fostered a sense of resentment and potentially peer pressure, culminating in the firing that Ken largely sees as a personal affront.
Conclusion: Personal vs. Professional Standards
The episode 'The Severance' of 'Mad Men' is a poignant illustration of the conflict between personal and professional standards. It highlights the complexities of the workplace, where personal feelings and corporate interests often collide. Ken's dismissal serves as a reminder that in the creative industry, personal values and professional integrity can sometimes be at odds. The episode underscores the importance of understanding the organizational culture and its impact on individual careers.
Key Takeaways
The absence of personal motives in Ken's firing. The toxic workplace culture at McCann. The clash between creative personalities and corporate practices. The personal vs. professional standards in the creative industry.By navigating these complexities, we can better understand the dynamics of the creative sector and the challenges faced by individuals within it. 'The Severance' is not just a story of a fired employee but a broader reflection on the corporate world and the values it often demands.
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