Is the Organizational Structure of All India Radio and Doordarshan the Same?

Both All India Radio (AIR) and Doordarshan (DD) are government-owned organizations under the Prasar Bharati Board. Despite their similarities and distinct specialties, their organizational structures differ in some aspects. In this article, we will explore these structures and their similarities and differences.

Overview of Prasar Bharati Board

Prasar Bharati is a government-owned media organization in India, tasked with developing and running public broadcasting services. Both All India Radio and Doordarshan fall under its umbrella. This article explores whether their internal structures are identical.

The Similarities in Structure

Autonomy for News Wing: Both entities share a high degree of autonomy in their news divisions. For All India Radio, the News Service Division, and for Doordarshan, the DD News division, operate with a considerable degree of independence. This ensures that the news provided to the public is impartial and accurate.

The Differences in Structure

Distinct Functions: While both organizations are part of the same board and share similar structures, they focus on different modes of communication. All India Radio is primarily responsible for broadcasting audio content, whereas Doordarshan deals with video broadcasting via television and web platforms.

Major Components of Both Organizations

Programme Wing: Both organizations have a programme wing that develops and schedules content to cater to the diverse tastes and interests of the Indian audience. Engineering Wing: The engineering wing is responsible for the technical infrastructure and maintenance of broadcasting tools and facilities. Administrative Wing: This wing handles all administrative functions to ensure the smooth functioning of the organization. New Inclusion - Marketing Wing: In recent years, both organizations have undergone changes, including the inclusion of a marketing wing. This new addition focuses on promoting and marketing the legacy of these organizations. Archives Wing: Now, there is a strong emphasis on the archives wing, which is in charge of preserving and marketing the heritage content of both AIR and DD.

Hierarchical Structure in Government Entities

Due to their governmental nature, both All India Radio and Doordarshan follow a hierarchical structure. This hierarchical system ensures that there is a clear line of command and responsibility, which is crucial for the smooth operation of such organizations.

Conclusion

In summary, while All India Radio and Doordarshan share the commonalities of being part of the Prasar Bharati Board and operating within a similar hierarchical structure, there are distinct differences in their organizational focuses. This differentiation allows both entities to cater to the diverse needs of the Indian media and broadcasting landscape effectively.