Is the Dirili Ertugrul Resurrection a Strategic Move by Erdogan to Capture the Muslim World?

The global popularity of the Turkish historical drama, Dirili Ertugrul, has sparked debate about its intended purpose. While the series has resonated with many and garnered significant attention, particularly among the Muslim diaspora, there is no concrete evidence to suggest that it was specifically planned by Turkish President Recep Tayyip Erdogan as a tool to capture the Muslim world. Nevertheless, the show has been interpreted by some as part of a broader strategy to promote Turkish nationalism and Islamic identity, aligned with the administration's emphasis on these themes.

The Show's Impact and Popularity

The series' success has had a profound impact, resonating with audiences across Turkey and various Muslim-majority countries. This resonance has led to discussions about the role of media in shaping national identity and soft power. However, attributing the show's creation directly to a political agenda would risk oversimplifying its development and reception.

Soft Power and Cultural Strategy

Since the early 2010s, Turkey has recognized the potential of its series as a form of soft power. This realization has led Erdoan's government to be particularly supportive of series like Dirili Ertugrul, which help fuel nationalistic fervor essential for supporting the "shared burdens" thesis. Beyond this, producing and exporting Turkish series is also a lucrative business venture for the country.

Originally, Turkish series were primarily broadcast in the Arab world and the Balkans. However, the reach has now extended to parts of Europe, South America, South Asia, and numerous other nations. This achievement, considering the lack of previous success in the TV industry, is impressive. It speaks to the growing global prominence of Turkish series and their cultural impact.

Soft Power in Foreign Policy

Reaching audiences beyond Turkey's borders through series like Dirili Ertugrul is part of a broader strategy to enhance Turkey's soft power and influence. Soft power involves the ability to attract and engender goodwill, rather than relying on coercion or material incentives. In this context, cultural exports can play a significant role in shaping perceptions and fostering positive relationships.

Supporting Exportable Content

While the economic benefits of exporting Turkish series are clear, it's important to acknowledge that such efforts can also play a strategic role in international relations and foreign policy. As a citizen, I would love to see more state support for series that can be exported abroad. Even if these series don't immediately translate into lucrative business ventures, they can help to improve our international image, which is badly damaged in many parts of the world.

Conclusion

TheDirili Ertugrul series has undeniably contributed to the growth of Turkish soft power and cultural influence. While it may not have been specifically planned as a tool to capture the Muslim world, it has successfully tapped into deeply held cultural and ideological values, resonating with a wide audience. The broader strategy behind these series, however, is essential to understanding their impact and significance in today's global landscape.