Is BBC America Popular in the US?

As an SEO expert, I analyze the popularity and viewership trends of various TV channels. BBC America, an American-run ad-supported channel, has been a part of the American entertainment landscape for some time. This article explores the channel's popularity and its comparison with mainstream US networks.

Viewership and Ranking

BBC America is a cable and satellite network that delivers British programming to American audiences. Last year, it ranked as the 70th most watched network both broadcast and cable out of 159 channels, averaging 190,000 viewers a day. This places it alongside other networks like OWN, CNBC, NATGEO, and The Disney Channel. The channel's viewership is a testament to its quality programming, which includes news, documentaries, dramas, and comedies. However, it is not considered a mainstream channel with a smaller audience compared to major US networks like NBC, ABC, CBS, and Fox.

Dedicated Following and Content Quality

The BBC British Broadcasting Corporation has access to various cable and satellite providers in the USA, including BBC America and the BBC iPlayer. Despite the channel's significant following among expatriates and Anglophiles, it is not mainstream. High-quality content, such as news, documentaries, dramas, and comedies, has gained a dedicated following in the US. However, the quality of content can vary greatly, and audiences may have mixed reactions to different shows.

Popularity and Audience Preferences

Similar to other streaming channels, BBC America's popularity depends on the show. For example, Dr. Who has been a draw for many, but some viewers do not appreciate having a female Doctor. David Tennant's performance was well-received by US audiences, indicating that certain actors can significantly impact a show's success. The Prince Harry and Meghan Markle effect also contributed to a resurgence in British TV. Some critics note that the channel's content has shifted towards reruns of popular series, such as Star Trek: The Next Generation, and other classic American series, which reduces its appeal.

Changes Over the Years

Twenty years ago, BBC America was a go-to channel for catching up on recent BBC shows and staying informed with regular news updates. However, in recent years, this has changed. The channel now primarily shows Star Trek reruns on a 24-hour basis, leading to a decline in its appeal. Some viewers suggest that BBC America is as popular as many other cable TV channels, suitable for watching in the middle of the night if there's nothing else on.

Conclusion

BBC America remains a popular channel among expatriates and Anglophiles, known for its high-quality British content. However, its popularity is not on par with mainstream US networks. The channel's focus on reruns and limited new content has affected its audience base. Nevertheless, with a solid foundation in quality programming, BBC America can continue to attract a loyal following in the US.