The Possibility of Trump Starting a Radio or TV Station as President

With Donald Trump considering launching a national media platform after his presidency, the question arises: Would the FCC grant him a license for such a station? Traditionally, the Federal Communications Commission (FCC) oversees broadcasting licenses, but the landscape of media has significantly evolved since the days when traditional broadcast stations were the primary source of information.

In recent years, cable channels like Fox News and CNN do not require an FCC license. This is because these networks operate through cable networks, which are regulated differently. The core issue with Trump’s prospective station lies in the fact that broadcaster licenses from the FCC are specifically for signals broadcast from radio towers. As most media is now delivered through streaming services and cable networks, this traditional requirement poses a unique challenge.

Understanding Broadcasting Licenses and Media Delivery

Broadcaster licenses from the FCC are exclusively meant for content transmitted through radio towers. However, with the vast majority of media being delivered through streaming services, cable networks, or satellite radio, the need for an FCC license has diminished. Traditional broadcast stations have been supplanted by cable and satellite networks, which do not need to obtain such a license.

It is important to note that while most media today is not subject to FCC licensing, this does not imply that Trump’s proposed venture would automatically receive exemption. The FCC’s regulatory framework primarily focuses on traditional broadcast stations, and Trump would need to adhere to the current rules if he wants to broadcast via radio or TV.

Market Saturation and Acquisitions

Another significant factor to consider is the current market saturation. Almost all existing TV and radio markets are already occupied. If Trump is serious about starting a new network, he would have to buy a license from a broadcaster who is willing to part with it. This poses a substantial financial and administrative challenge.

The truth is, acquiring a licensed broadcasting spot involves a detailed, lengthy process. The cost, legal requirements, and regulatory hurdles make it a daunting task even for well-funded entities. Additionally, existing broadcasters would likely value their licenses quite highly, further complicating any potential acquisition.

Alternatives to Traditional Broadcasting

Given the practical challenges of obtaining and maintaining a traditional broadcasting license, Trump might consider alternative platforms that do not require an FCC license. Content providers like Sinclair Broadcasting, OAN, or NewsMax would be highly interested in content from a former president. Alternatively, establishing a streaming service, cable network, or satellite radio channel would be a feasible option. Each of these alternatives offers distinct advantages without the need for an FCC license.

Streaming services are particularly attractive due to their flexibility and widespread adoption. Platforms like YouTube or Twitch, which already host a significant amount of user-generated content, could be adapted for the president’s pronouncements. Similarly, cable networks like the Oxygen Network have a proven track record for incorporating niche content.

Why Move Away from Traditional Broadcasting

With the decline in viewership for traditional broadcast stations, alternatives like streaming services or cable networks present a more attractive proposition. These platforms cater to the digital era’s preferences and offer greater reach and engagement. Simply being a content provider to existing broadcasters or operating a streaming service, cable network, or satellite radio channel would be both cost-effective and easier to manage.

Not only does this approach align with contemporary media consumption trends, but it also allows for greater agility in content production and distribution. As Trump aims to engage with the modern audience, leveraging these platforms could prove to be more effective and sustainable than traditional broadcasting.

Conclusion

In the current media landscape, obtaining an FCC license for a new radio or TV station is a significant hurdle. While traditional broadcast stations remain regulated, the increasing prevalence of streaming services and cable networks means that alternative platforms could provide a more accessible route for Trump’s media ambitions.

By focusing on content provision through existing networks or by launching a streaming service, Trump can reach his target audience more effectively. This strategic approach not only circumvents the regulatory challenges but also taps into the digital media ecosystem that has become the norm.

Keywords: FCC license, Trump radio and TV station, media regulations