Imagining a Better Disney: Enhancing Irreplaceable Corporate Ethics and Practices

While Disney has consistently delivered iconic stories and memorable experiences, it is not without its shortcomings. In our discussion, we will explore how Disney could potentially improve, focusing on ethical business practices, better branding management, and strategic diversification of entertainment assets.

Corporate Leadership and Ethical Stance

The appointment of Chapek as CEO has unfortunately brought an era of controversy to Disney. His involvement in politically-charged decisions, such as building in Middle Eastern countries that outlaw homosexuality, has tarnished the company's image. Additionally, his handling of the Florida park closures and the overall political stance have drawn criticism from consumers. For Disney to regain the trust of its large customer base, it must prioritize staying out of politics and respecting the values of its customers.

Enhancing Brand Strategy and Content Management

The approach Disney has taken to its Lucasfilm properties, specifically The Mandalorian and Star Wars, has been characterized by a lack of commitment and strategic planning. Initially, there was a desire to allow multiple notable directors to infuse their unique styles into the franchise. However, the company's hesitancy and the subsequent cancellations of projects like The Last Jedi and War for the Planet of the Apes' crossover illustrate a failure in execution. To avoid this in the future, Disney should maintain a consistent vision and be willing to make long-term commitments to their projects, even if it requires compromising on the original brand.

Diversifying Entertainment Assets: A Path to Sustainability

Disney's reliance on a few key entertainment properties, such as its theme parks and media franchises, leaves it vulnerable to market saturation and audience fatigue. Diversifying its portfolio would not only reduce this risk but also expand its reach and revenue streams. For example, opening new Disney parks in strategic locations like Texas and the Midwest could provide a fresh touch to the brand and offer new opportunities for growth. Furthermore, investing in developing lesser-known properties could help Disney remain relevant and engaging to its customers.

Conclusion: A Path Forward for Disney

To become an even better version of itself, Disney must address its ethical and strategic shortcomings. By aligning with the values of its customers, maintaining a consistent and flexible brand strategy, and diversifying its entertainment offerings, Disney can establish itself as a more responsible and captivating media corporation. It is essential for Disney to learn from its past mistakes to ensure a more sustainable and successful future.