Did American Bandstand Fall to Music Video Programs and College Football?

For many teenagers growing up in the late 1960s and 1970s, American Bandstand was a popular and entertaining source of music and culture. However, its demise in 1989 has often been linked to changes in television programming, particularly the rise of music video programs on MTV and MTV's successor, VH1. In this article, we will explore whether these factors indeed led to the cancellation of American Bandstand, as well as other contributing reasons, such as the growing popularity of college football.

Introduction to American Bandstand and MTV

American Bandstand, which aired from 1953 to 1989, was a groundbreaking show that showcased young people dancing to hit songs. The show's popularity peaked in the early 1970s, when it was one of the most-watched broadcasts in the United States. However, as time passed, one could notice a decline in viewership.

Entering the 1980s, MTV began to gain traction with its music video format, and by the end of the decade, it had become a ubiquitous part of the media landscape. MTV offered a constant stream of music videos and live performances, whereas American Bandstand was more focused on lip-syncing and dancing performances. Similarly, in 1987, VH1 was launched, further diversifying the music video landscape.

Impact of MTV on American Bandstand

Music videos had a significant impact on the entertainment industry, including reducing the necessity for dedicated music performance shows like American Bandstand. According to many viewers, seeing bands and artists in music videos was more convenient and accessible. This shift in how people consumed music and its visual presentation undoubtedly played a role in the decline of American Bandstand. As one enthusiast remembers, "With MTV/VH1 you could pretty much see the bands all the time not just on Saturdays so I’m sure that hurt ratings." This increasing accessibility to live music through video made American Bandstand less necessary for those seeking music entertainment.

Decline and Cancellation of American Bandstand

The decline of American Bandstand was a gradual process. By the early 1980s, the show's appeal and viewership were starting to wane. As noted in the introduction, some speculate that the rise of college football also contributed to the cancellation. This assertion is based on the significant increase in the revenues from college football TV contracts, which made other shows less economically viable.

When Did American Bandstand Move to Cable?

Apart from declining ratings, the decision to move American Bandstand to cable television became a practical step as traditional broadcast television networks became more focused on other programming. The show eventually broadcast on ABC cable network, before eventually ceasing production in 1989.

Legacy of American Bandstand

Even though American Bandstand is no longer on air, its legacy continues. The show is remembered for its iconic intro, with Dick Clark performing a dance routine, and its contribution to popularizing lip-syncing and live performances. Some notable moments, such as the performances by ABBA in the 1970s, are still fondly recalled by fans.

Conclusion

The cancellation of American Bandstand in 1989 was likely the result of a combination of factors, including the rise of music video programs on MTV and the growing popularity of college football. While MTV played a significant role, it is important to recognize the broader economic and cultural shifts that occurred during this period. The move to cable and eventual cancellation can be seen as natural outcomes of these changes in the television industry.