Creating a Successful Animated Video for YouTube: Tips and Tools

Captivating an audience on YouTube with animated videos is a thrilling yet challenging endeavor. To create an engaging and successful animated video, you'll need to follow several key steps, from planning your content and script to finalizing your project with the right tools. This guide will walk you through these steps, ensuring your animated video stands out and resonates with your viewers.

Choosing the Right Video Style

The style of your animated video is crucial and will depend on your target audience and the message you wish to convey. A well-chosen video style can attract your audience from the start and set the tone for your entire video.
The audience you are catering to: Are they children, young adults, or adults? Understanding your audience is key to creating relatable characters and narratives. Storytelling: Ensure your video has a compelling story with a logical and engaging structure. Present a problem that your audience can relate to and then introduce your product or service as the solution. Characters: Develop characters that resonate with your audience. Use their beliefs and thought processes to create relatable and memorable characters. Length: Keep in mind that shorter videos are more likely to be viewed, but a captivating story can keep viewers engaged, regardless of length. Call to Action: Build an emotional connection with your audience and follow it up with a clear and compelling call to action that encourages them to take the next step, such as purchasing your product or visiting your website.

Creating and Editing Your Animated Video

Once you've planned your content and script, it's time to create and edit your video. Here are the steps you can follow:

Sign up to InVideo: Sign up to the InVideo app with a 22% discount bonus. Follow the instructions to sign up using your email and password. Click the 'Animated video templates' search bar and choose from over 5000 templates. Upload and replace images: Add your images to the editor, replace the images on the template with your own by dragging and dropping them onto the canvas, or use InVideo's stock library. Edit text: Double-click on the text you want to replace and type in your new text. Repeat this for all scenes. Stickers and animations: Use InVideo's sticker library to add custom animations. Click 'Stickers' in the left menu panel and search for suitable stickers. Adjust their position and size, and then add animations using the 'Animate' feature on the top left of the canvas. Add background music: If the template music isn't to your liking, delete it or add your own background music either from the stock library or by simply uploading your own song. Record voiceover: Use InVideo's automated text-to-speech feature or record your voiceover directly. To use the text-to-speech feature, type in your text, choose the language and voice, and click the 'Generate VO' button. For a recorded voiceover, click the 'Record Voice over' button and use your microphone to record. Export your video: Once you're satisfied with your video, click the 'Download Share' button. Choose the resolution and click 'Export'.

Free vs. Paid Freelancers

While you can create an animated video yourself, hiring a professional freelancer is also an excellent option. A freelancer can bring specialized skills and a fresh perspective to your project, helping you create a video that resonates with your audience and drives the desired results.

Conclusion

Creating an engaging animated video for YouTube involves careful planning, selecting the right style, and using the right tools. With the right approach and tools, you can create a video that not only entertains but also drives conversions. Remember to keep your audience in mind, create a compelling narrative, and use powerful visuals and messaging. Happy video creating!