Creating a Promotional Video on a Budget: A Beginner's Guide for Small Business Owners

Like most businesses, you need to get going with an online promotional video for your small company because your competition is doing it too and marketing with their videos clearly works! Where do I start?

Starting Your Own Promo Video

Ideally, if you are a start-up, you should try creating promotional videos yourself since it won't cost you a lot if you actually give it a try. Production costs are the main factor that needs to be considered while making a video, as they can easily run over budget, but the rest can be managed.

For example, you don’t need to buy a top-of-the-line camera for doing the job; you can either rent one or use a mobile phone instead for filming. There are many online apps such as Kinemaster, Animaker, and more which allow you to easily customize your videos even if you’re a beginner.

Seeking Professional Help

If you require any help in editing or other aspects, maybe getting a freelancer for it might be better than hiring a full production team, which can be extremely expensive for a small business.

Using Online Tools for Zero Budget Video Making

As a small business owner, you should avoid hiring freelancers and try creating promo videos on your own. It is easier than you think and will save you a lot of hassle.

Using an online video maker such as Animaker — a tool that lets you create promo videos for free using readymade expertly designed promo video templates — you can create professional-looking promo videos yourself. Absolutely no prior video-making experience is required to use this tool, meaning you can quickly whip up a promo video even if you’ve never created one before.

Apart from the time you’d take to create the promo video — this shouldn’t take long as you’d have to merely customize a proven template — there wouldn’t be any turnaround time or revisions back-and-forth. Animaker offers a simple drag-and-drop interface and tons of proven promo video templates.

Kickstarting Your Promo Video Project

I’d encourage you to kickstart your promo video project with a readymade template. You can customize a template as much as you like — simply add your own information and call it done, or treat it as a starting place and swap out every color, font, video image, character, property, etc.

Using Animaker’s promo video maker, I'm pretty sure you'd create a promo video that's better than your competition.

Connect with me on LinkedIn for more questions and insights.