What Do They Call People Who Make Movie Trailers?

Behind every captivating and thrilling movie trailer lies the ingenuity of trailer editors and producers. These talented individuals play a crucial role in capturing the essence of a film and drawing viewers in with their compelling previews. But what exactly is their role, and what are the terms used in the industry to describe them?

The Profession: Trailer Editors and Producers

The actual creators of movie trailers are often referred to as trailer editors or trailer producers. These professionals are tasked with selecting and editing footage from a film to produce a teaser that excites audiences and makes them eager to watch the full movie. Their expertise lies in creating trailers that not only showcase the best of a film but also align with its promotional strategy.

While the terms trailer editors and trailer producers are commonly used, there is another term of art that is widely recognized in the business: trailer vendors. Trailer vendors, or trailer houses, are the companies that specialize in creating trailers for film distributors. These vendors take on projects from film studios and production companies, creating multiple versions tailored to different markets and platforms.

The Process: From Concept to Distribution

Contrary to popular belief, trailers are not made by filmmakers or the producing studio. Instead, distributors order and deliver trailers through independent trailer houses. This process is time-sensitive and often requires rapid turnaround due to the fast-paced nature of marketing campaigns.

The video editing work is typically handled by trailers editors. These editors are skilled at highlighting key scenes and moments that best represent the film. They often work on multiple versions to cater to different regions and platforms, such as overseas markets, to ensure the trailer resonates with a wide audience.

Who exactly is responsible for creating these trailers? While many large studios have dedicated departments, smaller companies often involve the film's original editors or marketing teams. Some studios bring in fresh perspectives during the final stages, ensuring the trailer captures the intended emotional resonance. These new eyes, often consultants or fresh-faced marketing professionals, are tasked with creating a trailer that aligns with the studio's vision.

The process typically involves several steps:

Initial editing by the trailer editor Deliberative feedback and adjustments by studio executives Testing the trailer with a focus group to gather real-world feedback Adjustments based on feedback Final delivery to distributors and theaters

Industry Insights and Terminology

For those working in theatrical marketing, the terms and roles within the trailer making process are well-defined. An editor, for instance, would be the one creating the trailer, while a producer would handle the overall project and ensure it meets the desired requirements.

Understanding the nuances of these roles and the terminology used in the industry can be invaluable for those seeking to work in a field that requires precision and creativity. Whether you're a filmmaker looking to enhance your marketing efforts or a seasoned editor aiming to showcase your skills, the world of movie trailers offers a unique and exciting opportunity.