Why Does EXO Not Attend MAMA?

As of late, EXO's absence from the Mnet Asian Music Awards (MAMA) has been a recurring topic of discussion among fans and industry professionals. While EXO has not always attended the prestigious event, the reasons for their absence are multifaceted and often linked to various internal and external factors.

Reasons for Absence

One of the primary reasons for EXO's absence from MAMA is health issues among the members. Individual health concerns, especially during times like the ongoing pandemic, have required members to prioritize their recovery and well-being. For example, during the 2021 edition of MAMA, EXO didn't attend due to ongoing health challenges faced by the group members, who were still managing the effects of the global health crisis.

Promotional Schedules and Commitments also play a significant role in determining whether EXO attends MAMA. Concert tours, promotional campaigns for their new releases, and other high-profile events can keep the members busy throughout the year. Balancing these commitments with the demands of MAMA can be challenging, leading to a decision not to attend.

Controversies and Company Dynamics

The relationship between EXO, their management company, SM Entertainment, and Mnet has been strained in the past. Mnet, which organized MAMA, has faced criticism for treating EXO and other artists poorly. This has exacerbated tensions and led to EXO's decision to skip the event.

Treatment of EXO and Fans at MAMA has been the subject of much debate. In 2017, EXO-Ls (EXO fans) report that EXO members were involved in conflicts with MAMA staff, leading to injuries among the audience. The incident raised questions about the treatment of fans and artists during the event. Such incidents not only tarnished the image of MAMA but also affected EXO's desire to participate.

Voting Controversies have also plagued MAMA, leading to suspicions of rigging. In 2017, EXO was leading in several categories with an overwhelming fan base. However, the awards were eventually given to another group, fueling rumors of voting irregularities. These controversies have further contributed to EXO's decision to avoid MAMA.

Recent Incidents

In recent years, Mnet has faced several controversies involving EXO and the company's treatment of artists. For instance, in 2022, there was a video that went viral showing that Mnet had planned a special EXO performance but cut it short. This incident escalated into a larger debate about Mnet's relationship with EXO and their rivalry with YG Entertainment and SM Entertainment.

Further exacerbating the issues, EXO's members reported that staff took away fan lights and physically abused fans during these events. Another allegation surfaced when Mnet marked a red X over EXO's MAMA teaser MV, a move that left fans deeply disappointed and angry. These actions have eroded trust and goodwill towards MAMA and Mnet.

Impact on EXO's Reputation

The cumulative effect of these controversies has had a profound impact on EXO's reputation and public image. The issue of EXO not attending MAMA is not just about the event itself but reflects a broader distrust of Mnet's methods and values. SM Entertainment, EXO's management company, has stated that EXO and other SM artists will no longer attend MAMA, further solidifying the divide between Mnet and EXO's fanbase.

Conclusion

EXO's absence from MAMA is a complex issue with multiple contributing factors, from health concerns to promotional commitments and controversies. The trust-building process will be long and challenging, but it is clear that the relationship between EXO and MAMA needs significant improvement for EXO to consider attending in the future.