Are Reboots and Blockbusters a Sign of Lack of Originality in Hollywood?

Does the success of the LEGO Movie signify that Hollywood is running out of ideas? Many would argue the opposite. However, the decision to jump on the movie bandwagon by companies such as LEGO has often been criticized for lacking respect to their core fan base. This raises the question: is Hollywood truly running out of original ideas, or are they capitalizing on nostalgia and pre-sold material?

The Role of LEGO in Hollywood

LEGO, a company known primarily for its construction sets, has ventured into the film industry with its LEGO Movie, and although the movie brought in significant revenue, it faced criticism for its lack of respect to its loyal customers who were expecting a more authentic adaptation. This is in stark contrast to the idea that Hollywood is running out of fresh concepts. Instead, it might be argued that Hollywood is thriving by leveraging the rich troves of pre-existing intellectual property and nostalgia.

The Case Against Reboots as Proof of Lack of Ideas

Some critics argue that reboots and remakes are symptomatic of a lack of originality. However, this viewpoint is flawed. Reboots are often successful because they tap into nostalgia and audience familiarity, which can be seen as a slippery slope to innovation, rather than a sign of a lack of original ideas. In fact, nostalgia can be an incredibly powerful motivator and can be harnessed to create engaging and box office-friendly content.

Trends and the Business Model of Hollywood

Hollywood isn't lacking in original ideas but is instead fostering a trend where high action movies for international markets and pre-sold material dominate the landscape. This strategy allows the film industry to capitalize on franchises and existing media properties that have a built-in fan base.

The generation that grew up with comic books, cartoons, and video games is particularly receptive to these adaptations, which often become 'complete gold mines' for the box office. This business model isn't about a lack of creativity, but rather a strategic investment in proven success.

The focus on high action and international appeal is driven by economic considerations. Hollywood aims to produce content that has broad appeal and is likely to generate significant revenue. Adaptations of well-known properties can ensure a film's success before it's even made, mitigating the risks associated with original content.

Conclusion

To conclude, the success of the LEGO Movie and other Hollywood reboots and blockbusters shouldn't be interpreted as a sign that Hollywood is running out of ideas. Instead, it reflects a pragmatic business approach that leverages existing franchises and cultural touchstones to create engaging and commercially successful content. While nostalgia and pre-sold material may dominate the market, this isn't a sign of a creative drought but rather a strategic choice to capitalize on successful formulas.